Social Media Portfolio

Gaber Marketing was a local full-service marketing agency that focused on story-driven branding. Gaber offered many services, including SEO, print material and website design, social media, event planning, and more.

During my time at Gaber it was just the owner and I plus a small army of contractors (photographers, videographers, coders, and a graphic designer who helped bring a wide diversity of brand images to life for a variety of clients). I met with and interviewed clients about their businesses, transcribed the interviews, and repurposed their wording into marketable content that maintained their voice. 

I kept our army of contractors on track and clients updated in addition to managing our own social media and website while drafting content for clients.

Tech Geekery (later known as Total Geekery) was a small, locally-owned business that offered tech support (Apple and Windows computers, network support, etc), app development, website design and hosting, project management, system analysis and improvement, CRM design and assistance, etc.

Our company culture leaned into the personalities of the staff as folks who are unapologetically passionate about their hobbies, really good at their jobs, and also like to have a drink now and then ;)

As a company with limited capacity, we didn't take on clients if we weren't also personally invested in their success, our annual holiday party wasn't a "client appreciation" event, it was a "Family Reunion."

CommonSpace started off as two floors of a downtown building, offering studio apartments with large, shared community spaces. To facilitate tenants getting to know each other, rather than a building manager, I was the "cruise director" who planned regular activities both in the building and around the City for tenants. I also documented tenant life and posted social media content to help people get an idea of if they would be a good fit for the building.

NEHDA is an extremely small not-for-profit that gets a lot done for having such a small staff! NEHDA's services helped people in the community with a variety of needs from free diapers to rent relief to tax prep and business support. NEHDA also has a 5 rental units of its own. In addition to promoting itself on social media, the NEHDA social media was also used to promote other events happening in the area that might be of interest to our clients and neighbors. NEHDA also had a weekly eBlast that went out to over 3,000 residents to keep the community updated on important information. Because so many of NEHDA's clients were new Americans who didn't use email much and/or who didn't speak English as a first language, interns who spoke multiple languages were also used to create flyers with important updates that were distributed in the community in an effort to keep people informed!