Best Brand Intelligence Software in the UK

Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.

The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee and brand—on one platform. Over 10,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands. Listen to the voice of your customers, improve the experience gap, increase loyalty and sales. With Qualtrics Customer XM, you get the power of the latest listening engine technology, business intelligence with predictive analytics, and all the actionable capabilities for timely closure. In this way, you will gain a holistic understanding of your customers' experience and take appropriate actions that result in significant impact.

YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media.

Cyble is a leading AI-native cybersecurity platform that delivers intelligence-driven defense to help organizations stay ahead of evolving cyber threats. Powered by its Gen 3 Agentic AI, Cyble offers autonomous threat detection, real-time incident response, and proactive defense mechanisms. The platform provides comprehensive capabilities including attack surface management, vulnerability management, brand protection, and dark web monitoring. Trusted by governments and enterprises worldwide, Cyble combines unmatched visibility with scalable technology to keep security teams ahead of adversaries. With advanced AI that can predict threats months in advance, Cyble helps reduce response times and minimize risks. The company also offers extensive research, threat intelligence reports, and personalized demos to support customer success.

The Facebook and Google advertising platform built specifically for multi-location organizations. We know the challenges franchise, retail, restaurant, and other multi-location companies face in creating, implementing, and measuring digital campaigns. The Brand Amplifier is designed to address the needs of both head office and local markets to deliver superior results for the company overall. Create national campaigns which are automatically customized and optimized for each of your local branches. Enable local team campaign participation to unlock hidden ad dollars and increase the overall advertising budget for your brand. Locally-optimized search and social advertising drive more leads which convert into more customers. Empower your local teams to run localized social media and search advertising while maintaining brand consistency and quality. Measure national and local results by the campaign including leads, cost-per-click, cost-per-lead, and ROI.

Upsiide idea screens aren’t typical concept testing surveys. Our interactive dashboard tells you which concepts, ideas, and designs are most likely to perform well in-market, routinely validated by in-market realities. Upsiide is an innovation insights platform that helps marketing and insights pros predict the in-market appeal and performance of their ideas. We're the quickest, most actionable, and most cost-effective way to do innovation research. Test thousands of ideas and get real-time results delivered straight to an AI-powered visual analytic dashboard. Upsiide is relevant across every category – CPG, financial services, telecommunications, pharmaceuticals, and restaurants. We use some pretty fancy statistical techniques that will help you predict which will ultimately succeed in-market. Whether you’re honing in on a pack design, launching a new product, or deciding on campaign messaging, Upsiide will help you select the best possible option based on in-market realities.

BrandKernel is the AI-powered dialogue that transforms freelancers, founders, and creators from brilliant but invisible into recognized leaders. In just a few hours, you’ll uncover your authentic identity, positioning, and voice — the core of your personal brand. Through a guided, strategic conversation, BrandKernel digs deeper than templates or courses ever could. It uncovers the hidden patterns and delivers your Brand Kernel Book: your single source of truth. Inside, you’ll find your identity core, positioning map, messaging framework, and activation blueprints. The result? Clarity that drives confidence, clients who value you, and communication that resonates. Plus, you unlock AI productivity: better input means radically better output, from website copy to social media content. Stop guessing. Start leading. Build the brand only you can own.

We believe that data needs to be actionable to be effective, so we’re building solutions that you can trust to increase your revenues and simplify your life. You don’t have the visibility required to accurately assess conditions, competitors, and the retail landscape, either in-store or online. Manual workflows and spreadsheets take a toll on resources, and you need automated solutions that enable you to act confidently. The threat of new competitors places greater pressure on your business to optimize your prices, your customers’ experiences, and much more. Do the marketing campaigns that you create get from the boardroom to the shelf? Whether you’re trying to beat the competition or launch a new product, is your brand positioned for the best chance of success? The support you need to craft effective pricing strategies.

Build your competitive edge with agile consumer insights. A leading-edge platform built for leading-edge brands. Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. It is the only market research platform with solutions that have been independently validated to predict sales and brand growth. Get fast answers to your most pressing questions with proven automated market research solutions designed to the highest standards. Choose from a full suite of modular solutions including surveys, reports and data - with options to run your own market research or benefit from Kantar’s expert service. Tap into global perspectives, with solutions available in 70 countries and growing. With local support and account servicing, know that someone always has your back. Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.

Select your perfect sample from 10 million daily consumer journeys. See observed behaviors right now, like: Visitors to Nike stores in New York, orders to DoorDash before 2:00 p.m, shoppers in Walmart for the next 90 days, iPhones owners who have Verizon Wireless, consumers with the Amazon & Target apps. Most market research panels are ripe for fraud. Not cool. That’s why we validate every panelist: A first-party panel, observed behavioral validation, single account per device protections, verified consumer information on sign-up. We pride ourselves on same-day research projects. That’s right. We can get you 50% response rates in just 24 hours. Our panelists are paid cash and motivated to respond. Which is why they do. Don’t compromise quality. With the nation’s largest, highest-rated panel, we over-index on Millennials, Hispanics and African-Americans. It’s no problem. We’ve got you.

Tiger Pistol brings brands and channel partners together to connect the last mile between national campaigns and points of sale. Tiger Pistol is the world’s #1 social advertising automation platform for local. For nearly a decade, the company has been obsessively focused on building the world’s most effective social advertising platform for global brands, resellers, and agencies who realize the power of local activation at scale. As a preferred Facebook Marketing Partner and the largest third-party publisher of social advertising for local, Tiger Pistol creates, deploys, manages, and optimizes high-performance Facebook and Instagram ads at unprecedented scale, with over 800k Facebook and Instagram campaigns published to date. Tiger Pistol's first of its kind technology delivers meaningful and measurable business impact for brands, resellers, and agencies alike, helping to unlock value and efficiency through innovation-led social advertising automation.

Leverage industry-leading predictive analytics, with the largest consumer data set available, to measure cross-channel brand campaigns. Brand Lift KPIs like you’ve never seen them before. Linear, Addressable, CTV, and Digital, on one on-demand dashboard, with unprecedented data scale. No more wondering if your campaign hit your custom behavioral targets, see the actual delivery stats by publisher or audience. Upwave plans, measures, and optimizes brand marketing. Our unmatched digital network enables fast, accurate, data collection from millions of everyday consumers. Real-time dashboards for the most accurate up-to-date brand insights, all conveniently accessible on a single platform. Seamless integration with DSPs and social platforms means bid optimization and audiences to improve marketing impact. Our customers are companies across multiple verticals including CPG, technology, and financial services as well as the largest global advertising agencies.

Identify trends as they just emerge and understand the consumer needs which drive these trends. Using our proprietary Artificial Intelligence & Machine Learning algorithm, we identify the maturity of a trend and predict the future trajectory. Our algorithm accurately predicts trends, both short term and the ones that are expected to stay, and provides a first-mover advantage to you. Insights are based on real-time data, unlike traditional research, thereby providing an opportunity to make informed decisions, ahead of competitors. No more qualitative research bias. Every data is analyzed scientifically to predict trends, and help prioritize innovation. Consumer preferences are dynamic and ever-changing, making it difficult for innovators to catch up.

Sprinklr Insights is an AI-native enterprise-grade consumer and customer intelligence platform that unifies data from more than 30 digital and social channels, plus hundreds of thousands of media sources and websites, into a single, real-time system so organizations can transform unstructured conversations and feedback into actionable intelligence rather than noise. It captures the voice of the customer, brand mentions, competitor benchmarking, crisis-level signal detection, product feedback, audience preferences, and market trends in one place, providing contextualized sentiment analysis, theme discovery, anomaly detection, and predictive insights that support strategic decision-making across teams. Built-in AI capabilities analyze billions of historical and live interactions to uncover emerging patterns and shifts in sentiment, surface actionable insights, and generate automated summaries or recommendations.

An end-to-end platform automating advanced research methodologies for actionable insights and a meaningful view of your consumer. quantilope’s platform provides substantive insights to questions throughout the entire product development and marketing mix. The first step is to identify the market research question that you’re going to ask. From business strategy, to product innovation, launch, and performance monitoring, quantilope’s Agile Insights platform can help brands get a better understanding of who their customers are, what they want to buy, and how to appeal to them best. Once you’ve defined a research question, you can begin building your survey using automated methods. Inside the survey editor on quantilope's platform, you simply drag and drop the question type and automated method that you want to use such as Choice-Based Conjoint, MaxDiff, TURF, Implicit Tests, and more.

Swayable is a global research platform that measures how effectively media content changes opinions. Our clients are dramatically increasing the impact of the stories they tell on the world's most important issues. Clients include major brands, agencies, foundations and political campaigns around the world. Swayable is incorporated as a public benefit corporation dedicated to effective truth telling. Campaigns that matter use Swayable to learn what really works. They get deep insights in under 24 hours with no media spend required. It's real science, finally applied to public opinion and consumer insights. Results available in under 24 hours from thousands of respondents, with real-time analysis via online dashboard. Get proof of impact, not just feedback. Swayable impact tests are standard-setting randomized controlled trial (RCT) survey experiments. Unlock 2X-10X increases in campaign ROI by applying insights across all stages of messaging, creative development and media planning.