Makeup for Mature Skin

Shop all Best Sellers
Shop all Foundation
Shop all PALETTES, KITS, SETS
Shop all Baked Makeup
Shop all Eyes
Best Sellers

Best Sellers

Foundation

PALETTES, KITS, SETS

Baked Makeup

Eyes

Laura’s 3 E’s: Eyebrows, Eyelash & Eyeliner Kit - soldier
Laura’s 3 E’s: Eyebrows, Eyelash & Eyeliner Kit Light BA
Save 50%
New dotwhack
5.0
Rated 5.0 out of 5 stars
1

Laura’s 3 E’s: Eyebrows, Eyelash & Eyeliner Kit (3PC)

$72.00
$36.00 $72.00
Save 50%
Laura’s Eye Framing Essentials (3PC) Medium Brown Soldier
Laura’s Eye Framing Essentials (3PC) collection
Save 50%
New dotwhack

Laura’s 3 E’s: Eyebrows, Eyelash & Eyeliner Kit (3PC)

$72.00
$36.00 $72.00
Save 50%
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 40%
3.9
Rated 3.9 out of 5 stars
48,545

Baked Balance-n-Brighten Color Correcting Foundation

$38.00
$22.80 $38.00
Save 40%
Best of the Best Cream Full Face Basics Soldier
Best of the Best Cream Full Face Basics BA1
Best of the Best Cream Full Face Basics Arm Swatches
Save 71%
New dotwhack
5.0
Rated 5.0 out of 5 stars
2

Best of the Best Cream Full Face Basics

$168.00
$49.00 $168.00
Save 71%
Best of the Best Cream Starter Kit (3PC) - Porcelain
Best of the Best Cream Full Face Basics BA2
Best of the Best Cream Starter Kit (3PC) shade chart
Save 70%
New dotwhack
4.5
Rated 4.5 out of 5 stars
92

Best of the Best Cream Starter Kit (3PC)

$232.00
$69.00 $232.00
Save 70%
Baked Icons Complete Full Face Palette product benefits
Baked Icons Complete Full Face Palette full face model
Save 60%
4.6
Rated 4.6 out of 5 stars
133

Baked Icons Complete Full Face Palette

$146.00
$58.00 $146.00
Save 60%
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
Save 64%
4.0
Rated 4.0 out of 5 stars
68,823

Baked Starter Kit (3PC)

$190.00
$69.00 $190.00
Save 64%
LG_Baked_Starter_Kit_main soldier
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
Save 58%
3.9
Rated 3.9 out of 5 stars
49,372

Baked Starter Kit (2PC)

$164.00
$69.00 $164.00
Save 58%
The 40+ Club Kit (3PC) soldier in Light
Balance-n-Brighten Model B&A in Fair
Baked Starter Kit Full Coverage Award Winning Image
Save 64%
4.0
Rated 4.0 out of 5 stars
60,309

40+ Club Kit (3PC)

$96.00
$35.00 $96.00
Save 64%
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 47%
4.0
Rated 4.0 out of 5 stars
8,145

Light and Full Coverage Kit (2 PC)

$76.00
$40.00 $76.00
Save 47%
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 40%
3.9
Rated 3.9 out of 5 stars
48,545

Baked Balance-n-Brighten Color Correcting Foundation

$38.00
$22.80 $38.00
Save 40%
foundationals main soldier
BNB Model B&A Older Model - Light
Baked Starter Kit Full Coverage Award Winning Image
Save 53%
3.8
Rated 3.8 out of 5 stars
49,758

Foundationals Kit - Natural Finish (2PC)

$64.00
$30.00 $64.00
Save 53%
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
Save 40%
4.0
Rated 4.0 out of 5 stars
6,904

Double Take Baked Full Coverage Foundation

$38.00
$22.80 $38.00
Save 40%
The Foundationals Kit - Matte Finish (2PC) soldier
Double Take Baked Model B&A in Fair
Award winning badges image
Save 53%
4.0
Rated 4.0 out of 5 stars
7,218

Foundationals Kit - Matte Finish (2PC)

$64.00
$30.00 $64.00
Save 53%
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 47%
4.0
Rated 4.0 out of 5 stars
8,145

Light and Full Coverage Kit (2 PC)

$76.00
$40.00 $76.00
Save 47%
Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
Balance-n-Glow Model B&A in fair
Award winning badges image
Save 40%
4.0
Rated 4.0 out of 5 stars
6,776

Baked Balance-n-Glow Illuminating Foundation

$38.00
$22.80 $38.00
Save 40%
Foundationals Satin soldier in Light
Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Light
Awards image
Save 53%
4.0
Rated 4.0 out of 5 stars
7,133

Foundationals Kit - Satin Finish (2PC)

$64.00
$30.00 $64.00
Save 53%
Quench-n-Tint Lightweight Tinted Moisturizer Model B&A in Light/Medium
Quench-n-Tint Benefits
Save 40%
4.5
Rated 4.5 out of 5 stars
2,137

Quench-n-Tint Lightweight Tinted Moisturizer

$34.00
$20.40 $34.00
Save 40%
Better Than Block Soldier - Golden Medium
Better Than Block - Model B&A Light
Award winning badge image
Save 40%
4.5
Rated 4.5 out of 5 stars
699

Better Than ‘Block Skincare-Infused Serum Foundation with...

$38.00
$22.80 $38.00
Save 40%
Double Take Liquid Foundation in Golden Medium
Double Take Liquid Foundation model B&A in Golden Medium
Double Take Liquid Foundation Product Benefits
Save 58%
4.1
Rated 4.1 out of 5 stars
1,382

Double Take Liquid Foundation

$38.00
$15.99 $38.00
Save 58%
Laura’s 3 E’s: Eyebrows, Eyelash & Eyeliner Kit - soldier
Laura’s 3 E’s: Eyebrows, Eyelash & Eyeliner Kit Light BA
Save 50%
New dotwhack
5.0
Rated 5.0 out of 5 stars
1

Laura’s 3 E’s: Eyebrows, Eyelash & Eyeliner Kit (3PC)

$72.00
$36.00 $72.00
Save 50%
Laura’s Eye Framing Essentials (3PC) Medium Brown Soldier
Laura’s Eye Framing Essentials (3PC) collection
Save 50%
New dotwhack

Laura’s 3 E’s: Eyebrows, Eyelash & Eyeliner Kit (3PC)

$72.00
$36.00 $72.00
Save 50%
Best of the Best Cream Full Face Basics Soldier
Best of the Best Cream Full Face Basics BA1
Best of the Best Cream Full Face Basics Arm Swatches
Save 71%
New dotwhack
5.0
Rated 5.0 out of 5 stars
2

Best of the Best Cream Full Face Basics

$168.00
$49.00 $168.00
Save 71%
Best of the Best Cream Starter Kit (3PC) - Porcelain
Best of the Best Cream Full Face Basics BA2
Best of the Best Cream Starter Kit (3PC) shade chart
Save 70%
New dotwhack
4.5
Rated 4.5 out of 5 stars
92

Best of the Best Cream Starter Kit (3PC)

$232.00
$69.00 $232.00
Save 70%
Baked Icons Complete Full Face Palette product benefits
Baked Icons Complete Full Face Palette full face model
Save 60%
4.6
Rated 4.6 out of 5 stars
133

Baked Icons Complete Full Face Palette

$146.00
$58.00 $146.00
Save 60%
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 47%
4.0
Rated 4.0 out of 5 stars
8,145

Light and Full Coverage Kit (2 PC)

$76.00
$40.00 $76.00
Save 47%
The 40+ Club Kit (3PC) soldier in Light
Balance-n-Brighten Model B&A in Fair
Baked Starter Kit Full Coverage Award Winning Image
Save 64%
4.0
Rated 4.0 out of 5 stars
60,309

40+ Club Kit (3PC)

$96.00
$35.00 $96.00
Save 64%
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
Save 64%
4.0
Rated 4.0 out of 5 stars
68,823

Baked Starter Kit (3PC)

$190.00
$69.00 $190.00
Save 64%
LG_Baked_Starter_Kit_main soldier
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
Save 58%
3.9
Rated 3.9 out of 5 stars
49,372

Baked Starter Kit (2PC)

$164.00
$69.00 $164.00
Save 58%
Love at First Brighten Makeup Kit (4PC) - soldier
Love at First Brighten Makeup Kit (4PC) - B/A
Save 55%
5.0
Rated 5.0 out of 5 stars
2

Love at First Brighten Makeup Kit (4PC)

$120.00
$54.00 $120.00
Save 55%
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 40%
3.9
Rated 3.9 out of 5 stars
48,545

Baked Balance-n-Brighten Color Correcting Foundation

$38.00
$22.80 $38.00
Save 40%
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
Save 40%
4.0
Rated 4.0 out of 5 stars
6,904

Double Take Baked Full Coverage Foundation

$38.00
$22.80 $38.00
Save 40%
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 47%
4.0
Rated 4.0 out of 5 stars
8,145

Light and Full Coverage Kit (2 PC)

$76.00
$40.00 $76.00
Save 47%
Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
Balance-n-Glow Model B&A in fair
Award winning badges image
Save 40%
4.0
Rated 4.0 out of 5 stars
6,776

Baked Balance-n-Glow Illuminating Foundation

$38.00
$22.80 $38.00
Save 40%
Blush-n-Brighten soldier - pink buttercream
Blush-n-Brighten Model Grid in pink buttercream
Award winning badge image
BEST SELLER
4.4
Rated 4.4 out of 5 stars
9,265

Baked Blush-n-Brighten Marbleized Blush

$32.00
$19.20 $32.00
BEST SELLER
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
Save 64%
4.0
Rated 4.0 out of 5 stars
68,823

Baked Starter Kit (3PC)

$190.00
$69.00 $190.00
Save 64%
LG_Baked_Starter_Kit_main soldier
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
Save 58%
3.9
Rated 3.9 out of 5 stars
49,372

Baked Starter Kit (2PC)

$164.00
$69.00 $164.00
Save 58%
The 40+ Club Kit (3PC) soldier in Light
Balance-n-Brighten Model B&A in Fair
Baked Starter Kit Full Coverage Award Winning Image
Save 64%
4.0
Rated 4.0 out of 5 stars
60,309

40+ Club Kit (3PC)

$96.00
$35.00 $96.00
Save 64%
Baked Icons Complete Full Face Palette product benefits
Baked Icons Complete Full Face Palette full face model
Save 60%
4.6
Rated 4.6 out of 5 stars
133

Baked Icons Complete Full Face Palette

$146.00
$58.00 $146.00
Save 60%
Everyday Icons Kit (4 PC) - Porcelain
Everyday Icons Kit (4 PC) - full look medium
Save 63%

Everyday Icons Kit (4 PC)

$132.00
$49.00 $132.00
Save 63%
Laura’s Eye Framing Essentials (3PC) Medium Brown Soldier
Laura’s Eye Framing Essentials (3PC) collection
Save 50%
New dotwhack

Laura’s 3 E’s: Eyebrows, Eyelash & Eyeliner Kit (3PC)

$72.00
$36.00 $72.00
Save 50%
Laura’s 3 E’s: Eyebrows, Eyelash & Eyeliner Kit - soldier
Laura’s 3 E’s: Eyebrows, Eyelash & Eyeliner Kit Light BA
Save 50%
New dotwhack
5.0
Rated 5.0 out of 5 stars
1

Laura’s 3 E’s: Eyebrows, Eyelash & Eyeliner Kit (3PC)

$72.00
$36.00 $72.00
Save 50%
Kajal Longwear Eyeliner soldier in Dark Brown
Kajal Longwear Eyeliner 3 model grid in Dark Brown Kohl
Award winning badge image
BEST SELLER
4.3
Rated 4.3 out of 5 stars
3,573

Kajal Longwear Eyeliner

$24.00
$14.40 $24.00
BEST SELLER
Inkcredibles soldier - Olive_My_Love
INKcredible Waterproof Gel Eyeliner Pencil lifestyle model wearing Blackbird
Laura Geller Inkcredible Eyeliner Pencil product benefits
BEST SELLER
4.2
Rated 4.2 out of 5 stars
2,006

INKcredible Waterproof Gel Eyeliner Pencil

$24.00
$14.40 $24.00
BEST SELLER
Kajal Longwear Mascara solider- black
Kajal Mascara in Black Model Eye B&A
4.5
Rated 4.5 out of 5 stars
911

Kajal Longwear Mascara

$26.00
$15.60 $26.00
Bold Beauty Kajal Duo Soldier
Kajal Longwear Eyeliner 3 model grid in Soft Black Kohl
Award winning image
Save 50%
4.5
Rated 4.5 out of 5 stars
1,023

Bold Beauty Kajal Duo

$50.00
$25.00 $50.00
Save 50%
Everyday Eye & Lip Kit Soldier sugar and spice
Everyday Eye & Lip Kit Full face model
Save 50%
4.7
Rated 4.7 out of 5 stars
7

Everyday Eye & Lip Kit (2PC)

$48.00
$24.00 $48.00
Save 50%
Line Smoother Targeted Fine Line Filler - soldier
Line Smoother Targeted Fine Line Filler - B/A 2
NEW
3.4
Rated 3.4 out of 5 stars
82

Line Smoother Targeted Fine Line Filler

$45.00
$27.00 $45.00
NEW
Glam on the Go Face + Eye Palette soldier
Glam on the Go Face + Eye Palette model grid in light and tan
Glam on the Go Face + Eye Palette texture
Save 83%
4.6
Rated 4.6 out of 5 stars
84

Glam on the Go Face + Eye Palettes (3PC)

$117.00
$19.99 $117.00
Save 83%
Line Smoother Under Eye Kit (2PC) Soldier in Light
Line Smoother Under Eye Kit (2PC) Benefits
Save 47%
4.1
Rated 4.1 out of 5 stars
27

Line Smoother Under Eye Kit (2PC)

$74.00
$39.00 $74.00
Save 47%
Shop all Best Sellers
Shop all Foundation
Shop all PALETTES, KITS, SETS
Shop all Baked Makeup
Shop all Eyes

Makeup Made for You

Your old makeup just doesn't cut it anymore. We made it easy to find a better solution.

Your old makeup just doesn't cut it anymore. We made it easy to find a better solution.

FIND YOUR FOUNDATION SHADE

FOUNDATION FINDER

Routine Finder

CHAT WITH AN EXPERT

Our award-winning products are made to help you feel confident and beautiful at every age.*

National Rosacea Society Accepted badge
National Psoriasis Foundation Recognized badge
Dermatologist Approved badge
QVC Customer Choice Beauty Awards 2024 Winner badge
Leaping Bunny Certified - no animal testing
National Rosacea Society Accepted badge
National Psoriasis Foundation Recognized badge
Dermatologist Approved badge
QVC Customer Choice Beauty Awards 2024 Winner badge
Leaping Bunny Certified - no animal testing

Shop by Category

Best Sellers category image
Best Sellers category image

Best Sellers

Our best selling makeup

SHOP
Foundation category image
Foundation category image

Foundation

Weightless options from light to full coverage

SHOP
Eyes category image
Eyes category image

Eyes

Solutions to enhance and brighten

SHOP
Lips category image
Lips category image

Lips

Add the perfect pop of color

SHOP
Blush category image
Blush category image

Blush

The best blush for mature skin

SHOP
Tools category image
Tools category image

Tools

Precision tools. Perfect results.

SHOP
Why Baked Makeup is Better banner with Baked Balance-n-Brighten
Why Baked Makeup is Better banner with Baked Balance-n-Brighten

Why is Baked Makeup Better?

  • Weightless feel
  • Easy 3 Step color matching
  • Cake-free, crease free finish
shop now
Geller Gorgeous since 1997
Laura Geller gorgeous since 1997

We know a thing or two about aging gracefully. That’s why our foolproof beauty solutions are made especially for women over 40. Because we all deserve to feel beautiful, at every phase of life.

our story
Laura Geller quote - We want to make all women feel beautiful and worthy whether they're 19 or 90!
Laura Geller with a scenic background in Italy besides a quote about making women feel beautiful at any age.