Make more money from the store you already have
We partner with Shopify brands to increase conversion rate, grow average order value, and improve design through structured, ongoing optimization.
Why brands improve their storefronts with Platter
Many teams know their store could perform better, but aren't sure what to change or where to focus. We help ecommerce teams continuously improve their store using learnings from 200+ Shopify brands.
Better KPIs
Ongoing improvements focused on the metrics that matter most, including conversion rate, order value, and site speed.
Clear priorities
A structured approach to identifying, prioritizing, and shipping the highest-impact improvements each month.
Measurable impact
Every improvement is tied to a clear goal and evaluated based on real performance, not opinions.
Our Services
Conversion Rate Optimization (CRO)
CRO Roadmap
A strategic roadmap outlining action items for increasing RPV.
GA4 Configuration
We set up your analytics so you always know where your shoppers are coming from, how they move through your store, and what's driving sales.
A/B Testing
We run experiments on your store, testing different layouts, copy, and offers on your most visited pages, to find what converts best.
Buy Box Optimization
We'll analyze your existing buy box and then re-organize information hierarchy and incentives to increase LTV.
Upsells & Cross-Sells
We add upsell and cross-sell offers across your product pages, cart, and after checkout, to help you earn more from every order.
Landing Pages
We build a modular landing page system tailored to your brand, so your team can spin up high-converting pages without starting from scratch each time.
Giveaway Campaign
Product Bundles
We design and build product bundles based on your catalog, whether that's curated sets, mix-and-match options, or in-cart suggestions.
Product Quiz
We build an interactive quiz that helps shoppers find the right product for them, so they feel confident buying and are less likely to return it.
Search & Discovery
We improve how shoppers find products on your store, from smarter search results to better navigation, so fewer people leave without finding what they came for.
Page Speed
We audit your theme and app stack to identify what's slowing down your store, then fix it, improving both shopper experience and your Google performance scores.
Ongoing Maintenance
Page Redesign
We redesign your most important pages to look better, work better on every device, and turn more visitors into buyers.
Usability Audit
We go through your store the way a shopper would, on all devices, and flag everything that's broken, confusing, or having a negative impact on the user experience.
Accessibility Audit
We audit your store against WCAG accessibility standards and deliver a prioritized list of fixes by severity. For brands that need certified compliance, we manage the full process through our partnership with Allyant.
SEO & AI Search
We audit your store's technical foundation to ensure search engines and AI tools like ChatGPT and Google's AI Overviews can find, understand, and recommend your products.
Our process
We follow a simple, repeatable process to help you optimize your Shopify store.
Define your goals
We start by understanding what you want to improve. That might be conversion rate, average order value, speed, or making the store easier to manage.
Analyze the data
We review your analytics to understand how customers are using your store. This helps us pinpoint where the biggest opportunities are for improvement.
Generate hypotheses
Based on what we find, we outline a focused list of improvements. Our recommendations are informed by patterns we’ve seen across hundreds of stores.
Plan and prioritize
We meet with you to review our findings and build a clear roadmap. We prioritize the highest-impact work first while identifying any quick wins we can ship right away.
Design and build
Our team designs and builds the approved changes directly in your Shopify store. You review the work, and we handle the execution.
Launch, learn, and iterate
Once changes are live, we review results together and decide what to do next. This cycle repeats, so improvements compound month over month.
What our customers are saying
“Our needs change month to month. Sometimes we want help shipping something new, other times we just need guidance or support. That flexibility is why we keep working with Platter.”
Frequently asked questions
What types of services do you provide?
We offer two core service categories. Conversion rate optimization focuses on structured experimentation to improve conversion rate and revenue per visitor, while ongoing maintenance focuses on design, development, and technical improvements delivered through planned sprints.
How is a CRO retainer delivered?
CRO retainers are delivered based on the number of tests you choose to run each month, with each experiment planned, built, launched, and evaluated before moving to the next.
How is an ongoing maintenance retainer delivered?
Maintenance retainers are delivered in structured sprints based on allocated hours, with work scoped and prioritized before each sprint begins.
How do we know which retainer is right for us?
If your primary goal is improving conversion rate and revenue per visitor, CRO is likely the better fit. If you need ongoing UX, design, development, or technical support, maintenance is usually the right starting point.
How do you decide what to work on?
For CRO, we prioritize experiments based on impact and confidence. For maintenance, we build a roadmap based on your goals and highest-impact opportunities, with all work scoped before execution.
How quickly will we see results?
That depends on traffic volume, sprint size, and test cadence, but many brands begin seeing measurable improvements within the first one or two experiments or sprints.
Can we run both retainers at the same time?
Yes, some brands run CRO and maintenance in parallel, while others start with one and add the second as their needs evolve.
Who will we be working with at Platter?
You’ll have a dedicated project manager, along with access to strategy, design, development, and QA. For CRO, you’ll also work closely with a CRO strategist focused on test planning and evaluation.
What’s the minimum commitment?
Retainers have a three-month minimum, followed by a 30-day out clause. Annual plans are available at a discounted rate.
Ready to hit your profit targets?
Take control of your Shopify storefront by booking a call today.
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