Matthew Bickham

As an ad blocker developer, I often question if it s wrong to block advertising. What ads should be blocked? What ads shouldn t be blocked? If you use a service or view a website, when is it ok to block their ads and when isn't it?

To answer this, I think the question should first be:

As an indie software business, we're constantly faced with a tough question:
Do you double down on what s working?
Or hedge your bets and build something new?

The past year at Magic Lasso Adblock, we asked ourselves that very question.

Once upon a time, developing for Apple was an exciting, rewarding challenge. But lately, that relationship has soured.

Apple has transformed into a trillion-dollar giant that sees developers not as partners, but as a resource to control, extract from, and when convenient ignore.