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National vs Private Brand Preference Survey

The document is a survey being conducted by a student on consumer preferences between national brands and private labels. It contains 21 multiple choice questions asking about the respondent's knowledge and consumption habits regarding private labels versus national brands across various product categories like food, beverages, clothing, electronics and more. The respondent is also asked about factors like price, quality, and brand that influence their purchase decisions. Demographic details including age, gender, income are also collected.

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Vishranth Chandrashekar
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3K views4 pages

National vs Private Brand Preference Survey

The document is a survey being conducted by a student on consumer preferences between national brands and private labels. It contains 21 multiple choice questions asking about the respondent's knowledge and consumption habits regarding private labels versus national brands across various product categories like food, beverages, clothing, electronics and more. The respondent is also asked about factors like price, quality, and brand that influence their purchase decisions. Demographic details including age, gender, income are also collected.

Uploaded by

Vishranth Chandrashekar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Preference of National brands against Private brands and vice versa

Respected Sir/Madam,

I am Vishranth Chandrashekar, a student of K. J. Somaiya Institute of Management Studies & Research,


Mumbai. I am doing a survey on consumer preference of national brands over private labels and vice
versa. All information provided by you here will be strictly kept confidential and is strictly for educational
purpose only.

1) Do you know what private brands/store brands are?

o Yes
o No

2) Do you distinguish between private/store brands and national brands while making a purchase?

o Yes
o No

3) In which of the following categories you buy private labelled products in the
Supermarkets/Hypermarkets?

o Food
o Beverage drinks
o Body care products
o Home care products
o Baby products
o Clothing
o Electronics
o Sports and Leisure
o Entertainment and Books

4) How often do you buy these private label products?

o Few times per year


o Once a month
o Few times per month
5) In which of the following categories you buy national brand products in the
Supermarkets/Hypermarkets?

o Food
o Beverage Drinks
o Body care products
o Home care products
o Baby products
o Clothing
o Electronics
o Sports and Leisure
o Entertainment and Books

6) How often do you buy these?

o Few times per year


o Once a month
o Few times per month

7) Rank 1 to 4 the following criteria before making a purchase

o Price
o Quality conscious
o Brand Conscious
o Value Conscious

8) Do you particularly visit certain stores for the want of private labels variety of that store?

o Yes
o No

9) In category of Electronics, if a Croma TV and an Onida TV is placed before you, which one would you
consider purchasing, keeping in mind all features same except Croma priced lower?

o Croma
o Onida

10) Why do you prefer a private label over a national brand and vice versa in the category of
electronics?

o Quality assurance
o Service
o Low price
o Brand Loyal

11) In the category of non- food, if a toothpaste Sach of BigBazzar and Colgate is placed before you,
which one would you consider purchasing, keeping in mind features like quantity same except Sach
priced lower?

o Sach
o Colgate

12) Why do you prefer a private label over a national brand and vice versa in the category of non- food?

o Quality assurance
o Low Price
o Brand
o Risk averse

13) In the category of food, if Tasty Treat Tomato ketchup of Big Bazzar and Maggi Tomato ketchup is
placed before you, which one would you consider purchasing, keeping in mind features like quantity
same except Tasty Treat priced lower?

o Tasty Treat Tomato ketchup


o Maggi Tomato ketchup

14) Why do you prefer a private label over a national brand and vice versa in the category of food?

o Safety
o Low Price
o Tasty
o Brand

15) In the category of apparels, if John Millers of Pantaloons and Peter England are placed before you,
which one would you consider purchasing, keeping in mind all features same except John Millers priced
lower?

o John Millers
o Peter England

16) Why do you prefer a private label over a national brand and vice versa in the category of apparels?

o Quality assurance
o Service
o Risk Averse
o Low Price
17) In order to purchase a product, do you visit a single brand store (e.g. Adidas) or a multi-brand store
(Planet Sports)

o Single brand
o Multi brand

18) Age:

o 20 – 30
o 30 – 45
o 45 – 60
o 60 +

19) Gender:

o Male
o Female

20) Average household Income

o Below 3.5 Lacs


o 3.5 – 5 lacs
o 5 – 8 Lacs
o 8 Lacs above

21) Are you currently:

o Employed
o Student
o Homemaker
o Retired

Thanks for your time

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