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Consumer Buying Behavior Survey

This document is a consumer behavior questionnaire for a survey on shirt preferences. It asks respondents for their demographic information and questions about their favorite shirt brands, including whether they are premium, semi-premium, or non-premium brands. It also asks the respondents to rate their favorite brands based on attributes like color, design, material, and comfort. Finally, it asks the respondents to rank different combinations of price ranges, materials and brand types in order of preference.

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29vikas
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51K views2 pages

Consumer Buying Behavior Survey

This document is a consumer behavior questionnaire for a survey on shirt preferences. It asks respondents for their demographic information and questions about their favorite shirt brands, including whether they are premium, semi-premium, or non-premium brands. It also asks the respondents to rate their favorite brands based on attributes like color, design, material, and comfort. Finally, it asks the respondents to rank different combinations of price ranges, materials and brand types in order of preference.

Uploaded by

29vikas
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
  • Introduction and Instructions
  • Questions and Ranking

CONSUMER BEHAVIOUR QUESTIONNAIRE

Premium vs. Non premium shirts

Dear Sir/Madam, We a group of student from SCMS Cochin,


are conducting a survey on Preference of National Vs
Regional Brand of Shirts. Please help us in this survey
process by filling the Questionnaire given below. Your
cooperation will be highly obliged.

Age: ______ Gender: _________ Address_______________________________

1. Which brand of shirts you prefer? ______________________

2. Is it a premium/ Semi premium/ Non premium brand? __________________

3. What is your expected price range of the brand of shirt you use? ___________________

4. Rate your favorite brand of shirt on the basis of following attributes.

Color

Excellent [ ] Very Good [ ] Good [ ] Fair [ ] Poor [ ]

Design

Excellent [ ] Very Good [ ] Good [ ] Fair [ ] Poor [ ]

Material

Excellent [ ] Very Good [ ] Good [ ] Fair [ ] Poor [ ]

Variety

Excellent [ ] Very Good [ ] Good [ ] Fair [ ] Poor [ ]

Comfort

Excellent [ ] Very Good [ ] Good [ ] Fair [ ] Poor [ ]


4. On which occasion usually you buy shirts?

a) Festival b) Gift c) Offers d) No specific reason

e) Others (Please Specify) ___________

5. Who influences the purchase decision in your family for buying shirt?

a) Husband b) Wife c) Children d) Peer group

e) Others (Please Specify) ___________

6. Rank the combination given below according to your preference (Please rank the most
preferred one as 1 and so on)

Price Material Brand Rank


300-500 Cotton Premium _____
300-500 Cotton Semi Premium _____
300-500 Cotton Non Premium _____
300-500 Woolen Premium _____
300-500 Woolen Semi Premium _____
300-500 Woolen Non Premium _____
300-500 Tericott Premium _____
300-500 Tericott Semi Premium _____
300-500 Tericott Non Premium _____
501-800 Cotton Premium _____
501-800 Cotton Semi Premium _____
501-800 Cotton Non Premium _____
501-800 Woolen Premium _____
501-800 Woolen Semi Premium _____
501-800 Woolen Non Premium _____
501-800 Tericott Premium _____
501-800 Tericott Semi Premium _____
501-800 Tericott Non Premium _____
801-1200 Cotton Premium _____
801-1200 Cotton Semi Premium _____
801-1200 Cotton Non Premium _____
801-1200 Woolen Premium _____
801-1200 Woolen Semi Premium _____
801-1200 Woolen Non Premium _____
801-1200 Tericott Premium _____
801-1200 Tericott Semi Premium _____
801-1200 Tericott Non Premium _____

Thanking you for spending your valuable time

CONSUMER BEHAVIOUR QUESTIONNAIRE Premium vs. Non premium shirts Dear Sir/Madam, We a group of student from SCMS Cochin, are
4. On which occasion usually you buy shirts? a) Festival b) Gift c) Offers d) No specific reason e) Others (Please

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