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Consumer Behavior Survey Questionnaire

The document contains a 9 question consumer behavior questionnaire asking about demographics, preferred brands of sarees and shirts, price ranges, purchase influences, and occasions for buying sarees. Respondents are asked to provide information like age, gender, address, favorite saree and shirt brands, expected price ranges, ratings of brand attributes, common purchase occasions, and influences on saree purchase decisions.

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JackMon
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284 views2 pages

Consumer Behavior Survey Questionnaire

The document contains a 9 question consumer behavior questionnaire asking about demographics, preferred brands of sarees and shirts, price ranges, purchase influences, and occasions for buying sarees. Respondents are asked to provide information like age, gender, address, favorite saree and shirt brands, expected price ranges, ratings of brand attributes, common purchase occasions, and influences on saree purchase decisions.

Uploaded by

JackMon
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

CONSUMER BEHAVIOUR QUESTIONNAIRE 1. Age: ______ 2. Gender: _________ 3. Address_______________________________ 4. Which brand of saree you prefer? ______________________ 5.

Is it a premium/ Semi premium/ Non premium brand? __________________ 6. What is your expected price range of the brand of saree you use? ___________________ 7. Rate your favorite brand of shirt on the basis of following attributes. Color Excellent [ ] Very Good [ ] Good [ ] Fair [ ] Poor [ ] Design Excellent [ ] Very Good [ ] Good [ ] Fair [ ] Poor [ ] Material Excellent [ ] Very Good [ ] Good [ ] Fair [ ] Poor [ ] Variety Excellent [ ] Very Good [ ] Good [ ] Fair [ ] Poor [ ] Comfort Excellent [ ] Very Good [ ] Good [ ] Fair [ ] Poor [ ] 8. On which occasion usually you buy sarees? a) Festival b) Gift c) Offers d) No specific reason e) Others (Please Specify) ___________ 9. Who influences the purchase decision in your family for buying sarees?

a) Husband b) Wife c) Children d) Peer group e) Others (Please Specify) ___________ Price Material Brand Rank Dear Sir/Madam, We a group of student from SVPISTM undergoing course of PGDM (retail management), are conducting a survey. Please help us in this survey process by filling the Questionnaire given. Your cooperation will be highly obliged. Thanking you for spending your valuable time

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