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Logo Design Questionnaire Template

The document contains a logo questionnaire for a company called The Linen Club. It asks 20 questions to gather information about the company, its goals, target audience, competitors, branding, and preferences for the new logo design such as imagery, colors, feel, and intended uses. The questions will help guide the logo design process.

Uploaded by

Minister Kevin J Bright
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© Attribution Non-Commercial (BY-NC)
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411 views3 pages

Logo Design Questionnaire Template

The document contains a logo questionnaire for a company called The Linen Club. It asks 20 questions to gather information about the company, its goals, target audience, competitors, branding, and preferences for the new logo design such as imagery, colors, feel, and intended uses. The questions will help guide the logo design process.

Uploaded by

Minister Kevin J Bright
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
  • Company-related Questions
  • Project-related Questions

Logo Questionnaire [Link] Contact: Valerie Davis, valerieclarkdavis@hotmail.

com
Please fill out the questions below, and we can move forward on making you a great logo design!

Company-related questions
1- How would you describe your services and/or products?

2- What are the long term goals of your company?

3- What do you want your new logo to accomplish?

4- Who are your main competitors?

5- How are you different from your competitors?

6- Whats the age range of your target customer base? Helps in creating an overall feeling and impression of the logo.

Project-related questions
7- Do you have a tag line? If so, would you like it stated along side your logo?

8- Do you have any specific imagery in mind for your logo?

9- Do you have any color preferences, or existing brand colors?

10- Do you have any colors that you do not wish to use?

11- What adjectives should best describe your logo?

12- What feeling or message do you want your logo to convey to those who view it?

13- How do you prefer your logo to be worded or written out? Example: thedesigncubicle or the design cubicle

14- How would you like the typography to appear? Example: script, bold, light, hand drawn, custom lettering

15- Where will you logo be used? Example: print, web

16- Where will your logo primarily be used? If the primary usage is for the web, typically horizontal logos work best.

17- Whats your preferred deadline, time frame or exact date of completion?

18- Budget?

19- Would you like any addition design services to be packaged with your new logo? Example: business cards, envelops, letterheads, etc.

20- What logos appeal to you and why? Please provide links to visual examples

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