QUESTIONS ANSWER
1. What is your company name? 1.
2. What industry sector is it in? 2.
3. In five words or less, can you 3.
summarize(opens in a new tab or window)
the feel of your company?
4. What are the values and/or mission 4.
statement of your company?
5. Who are you looking to target with 5.
your product/service? (Consider gender, age, location,
income etc).
6. How do you plan to market your business? 6.
(Social channels, email newsletter, media outlets etc).
7. How do most of your customers find out 7.
about your company
8. What wording do you want used in your logo? 8.
9. Do you have a tagline to accompany the logo? 9.
10. Do you want to use existing brand colors 10.
or a particular range of colors,
or are there any colors you don’t want to use?
QUESTIONS ANSWER
11. Is there a font you would like to use, 11.
or any you don’t want to use?
12. Where will your logo be used? (Online, print etc). 12.
13. Is there anything that must be included, 13.
such as existing brand elements, words or icons?
14. What logos do you like and why? 14.
15. What colors or color palettes do you like and why? 15.
16. If you would like to use an icon, 16.
do you have any specific themes for the
icon that you would like us to consider?
17. Do you have any particular images or symbols 17.
you associate with your product or company?
18. What layout do you prefer? (Text-based or 18.
with a graphic incorporated into the text?
A graphic separate from the text?
Designed as a badge or emblem)?
19. Which of these words is a better fit for your brand? 19.
Traditional or modern? Casual orcorporate?
Luxury or cost-effective? Consumer or trade?
