Client Intake Q&A Sheet
1. What is your Brand name?
2. What is the meaning or story behind your brand name? (If any)
*This will help us extract keywords and brand story–related terms to design a logo accordingly.
3. Do you have a tagline or slogan? (Optional)
*Asking for the tagline helps us create a logo that aligns perfectly with their killer tagline, if it resonates well with the brand.
4. What products or services do you offer?
5. What is your website or social media handle? (If available)
6. What is your brand’s mission? (What do you aim to achieve?)
7. What is your brand’s vision? (Where do you see your brand in the future?)
8. What are the core values that define your brand?
*Eg. Creativity, Innovation,Trust
9. Who is your ideal customer (Age, Gender)
*Eg. 18–24, 24–34, etc.
10. What emotions or feelings do you want your brand to evoke in your audience?
*Eg. Excitement, Playfulness, Luxury
11. If your brand were a person, how would you describe its personality?
*Eg. Bold, Minimalist, Elegant
12. Do you have any specific colors that represent your brand?
13. Which platforms will your logo be most visible on?
*Eg. Social media, Retail signage, Website, Packaging
14. Are there any colors you would like to avoid in your logo?
*Eg. Creativity, Innovation,Trust
15. Do you have any preferred fonts or typography styles?
*Eg. Bold, Stylized, Handwritten, Decorative
16. Do you have any existing logo or branding? (Upload option if possible)
17. Are there any specific symbols, icons, or elements you want in your logo/branding?
*Eg. Crown, star, Pen
18. Are there any logos or brands that inspire you? (If yes, mention them)
19. Who are your main competitors?
20. What makes your brand different from your competitors?
*Eg. Natural flavors, Modern packaging
21. If your brand were a person, how would you want it to communicate with people?
*Eg. Friendly and casual, Professional and trustworthy, Energetic and bold
22. Are you interested in any of our other services?
*Eg. Packaging design, Social media branding,Website design/development
You can use this questionnaire in the following formats for ease of use for clients:
• Microsoft Word Document
• A well-organized Google Doc with these questions clearly structured
• Your own website’s inquiry form—include these questions directly on the form
Note: Avoid sharing the entire form on WhatsApp or Instagram. It can appear
overwhelming and may feel like a big task for the client to complete.
