Appendix -1

Questionnaire for customer

Personal Information Name of Respondent Mr/Mrs Residential address Telephone No/ Mobile No AgeEducation Residential Area- Rural /Urban ReligionCaste-

Occupation Service/business/farmer Is it your father and mother had taken higher Education ? Yes No Is you both (Husband /Wife) are doing working (Service /business)? Yes No If yes, monthly Income of the both 1.5000-10000 4. 31000-40000 2. 11000-20000 5. 41000-50000 [Link] 51000 3. 21000-30000

Is it recently you staying house is your own house. Yes No If yes, which type do ------ Mark on accurate option. Flat Bungalow corrugated house

Follow some Articles list is given out of that which type of articles have with your please ---- mark. T.V. 2. DVD 6. Washing Machine 3. Computer 7. Refrigerator 4. Car

5. Two wheeler

1. Are your purchase gift in day to day life? Yes No [Link], Yes to whom ? Give Preference.

1. Childrens

2. Mother and father

3. Relatives

4. Friends

5. Colleagues and officers in office 7. Employees 8. Elders

[Link] persons in society

[Link] is the main object of purchase of gift? 1. To get Joy [Link] obligation of social ethics 4. Provide help to others.

3. To obtain the prestige in society 5. to give 7. 6. To give motivation

To give congratulation 8. Political objective.

4. At the purchase a gift which factor is considered more important? 1. Enjoyment /joy/pleasure 2. 5. Usefulness of Gift Price [Link] of product 4. Receivable Satisfaction

6. Receipt ant need/pleasure

[Link] occasion you purchase day by day gift write preference to following occasion.? 1. Birth Day (Born /Marriage) 2. Examination and professional success.

3. To give congratulation 6. House warming

4. Marriage 5. Various Festival and programme.

7. Opening (Inaugural) Programme 8. Retirement programme.

7. At the time of purchasing gift which following articles/product give more preference? (Give Proper sequence)

a) Bithday

1. Greeting card 3. Electronics Games [Link] [Link] material [Link] Products

2. Toys 4. Cloths 6. Watches 8. Ornaments

b) To Honour/Hospitality Functions
1. Bookque (Flowers) 4. Shawl 7. Ornaments. 2. Books 5. Clothes 3. Cash 6. Mementos

c) Marriage Ceremony
1. Clothes 2. Utensils 3. Furniture

4. Ornaments

5. Electronics Products/Goods

d) House Warming /Inaugural function of Business.

1. Greeting card 3. Furniture 5. Clothes 7. Wall Piece /Show Piece 2. Watches 4. Electronics Products/Goods 6. Ornaments 7. Statue of God/Frames of God/Worship Articles

[Link] you get experience till date at the time purchase of gift ? 1. No Much Good 2Good [Link] Better

8. When you give the gift article at that which option is important? 1. Joy 2. Size of article/product [Link] 4. Utility

9. Is it last four five years your gifting purchase power is increased? Yes No If yes what are the reasons? 10. Gift purchasing power increased day by day what are the reasons give the priority sequence to following? 1. Evaluation of relationship 2.) Mall Culture

[Link] incearsing the professional and social relation [Link] of advertisement [Link] stability (Incereasing Income Sources)

11The gift articles is create obstacles of programme for enjoying the programme what is your opinion? Yes No

12. Gift or related things are not bring in the joy or pleasant programmme is the opinion of some people. What is your opinion about that? Yes No

If, yes how is its?

If no what are reasons? 13. Can the evaluation of gift article is bitterness/acrimony on relationship? What is your experience? 14. Are you some exception at the time of accepting gift? Yes No

If yes, are you accepted gift only from your close/nearest relatives and friends.

Rating Scale for opinion of consumer about gifting behavior

At the time of purchase of gift how you decide the following points for that tick mark at accurate colume [Link]. Opinion of respondent
Fully agree Agree Nutral Disagree Fully Disagree

12. At the time of purchase of gift I considered the quality of gift. 13. At the time of purchase of gift I considered the utility of gift. 14. I considered the satisfaction received from gift. 15. I considered the satisfaction of the receipient gift. 16. I cannot give the importance of price of gift. 17. I cannot thought whom to give the gift. 18. I give the more importance to motivation received from greeting message than price. 19. At the time of purchase of gift I saw the some new learn from the gift. 20. Doing Praise/applause at that time I purchase gift which is provides motivation to future work. 21. At the time of purchase of gift I considered it is useful for physical development. 22. When I purchase return gift at that time I give importance of price

23. I give more emphasis to utility of article rather than their size. 24. At the time of purchase of gift I considered social tradition/convention. 25. I considered the effects of gifts are not given.

[Link] Statement of gifting behaviour 1. I will to prefer to give cash as a gift instead of gift article.
I purchase gift which is give mental motivation to receipient.

Fully agree

Agree

Nutral

Disagree

Fully Disagree

2.

3.

At the time of purchase of gift I saw size instead of their price and quality.

4. 5.

I purchase gift as an formality At the time of purchase of gift I saw how the recipient get joy/pleasure from gift.

6. 7. 8. 9. 10. 11.

At the time of purchase of gift I saw the gift is useful to receipt ant. At the time of purchase of gift I saw relation and relationship. The gift is purchase for whom what he has given as gift is considered. At the time of purchase of gift I give the importance price. At the time of purchase of gift I give more importance to my liking I give more importance to receipient liking.

Interview schedule for shopkeepers.

1. Are customer come in your shop for purchase of Gift? Yes No

[Link] yes which class consumer come more for purchasing gift. Middle Class Higher Middle class Rich

3. At the time of purchasing gift articles which factors are preferably considered by customer.

Price

Size of article

quality of article. First impression (Look)

4. Which type of articles /Product for gift purpose are more demanded by the customer. 5. Is the relation between giver and recipient are affected on purchase of Gift. Yes No

6. Which age group of customer are coming more for purchase of Gift. Young girls Adult citizen Young boys Senior citizen School going children

[Link] you develop Marketing strategy for customer how are coming for purchase of Gift. Yes 8. If yes, Which? No

9. At the time of purchasing return gift customer are preferably give importance which factor? Price Avaliability of Money Size relationship between receipient and Giver Price of articles/product

10. Which type of product /articles are importance given by customer? 11. Is it last four -five years the purchasing power of gift article is increased? Yes No

12. What is your opinion the development in mall culture are affecting the customers for purchase of gift. [Link] occasion the consumer purchase of gift article ?