[Link]

com/blog/learn-english-earn/

BUSINESS ENGLISH

NAME
2
CONTENT

1. Personal contacts.................................................................................................4
2. Telephoning......................................................................................................11
3. Company and office..........................................................................................17
4. Social correspondence.......................................................................................23
5. Marketing and sales..........................................................................................29
6. Business trip......................................................................................................36
7. Finance and banking.........................................................................................42
8. Business correspondence...................................................................................48
9. Job interview.....................................................................................................55
10. Accounting......................................................................................................62
Dictionary..............................................................................................................67
Sources..................................................................................................................75

3
1. PERSONAL CONTACTS

I. Vocabulary

advertising appointment leader meeting offer

arrange postpone predict
brand purchase
business cancel self-employed stress suggest
confirm customer target trade
deal delivery freelance

Ex. 1 Definitions
advertising self-employed [self brand [brænd]
['ædvətǡǺzǺŋ]
business ['bǺznəs] customerǺm'plǤǺd]
['kȜstəmə(r)] deal [di:l] delivery
freelance [dǺɑlǺvəri]
leader ['li:də(r)] trade [treǺd] appointment [ə'pǤǺntmənt]
['fri:lǡəns]
a commercial organization such as a company, shop/store or factory
a formal arrangement to meet or visit somebody at a particular time,
especially for a reason connected with their work
a person or an organization that buys something from a shop/store
a person who is in control of a group of people, especially the head
of a country, an organization, etc.
a type of product made by a particular company
an agreement, especially in business, on particular conditions for
buying or doing something
earning money by selling your work to several different
organizations rather than being employed by one organization
the act of taking goods, letters, etc. to the people they have been
sent to
the activity of buying and selling or of exchanging goods or services
between people or countries
the activity of telling the public about a product or a service in
order to encourage people to buy or to use it
working for yourself and not employed by a company, etc.

4
arrange [ə'reǺndʒ] cancel ['kænsl] confirm [kən'fǬəm]
meeting ['mi:tǺŋ] offer ['Ǣfə(r)] postpone [pə'spəȚn] predict
purchase stress [stres] [prǺɑdǺkt]
suggest target
['pǬətȓəs] [sə'dʒest] ['tǡəDZǺt]
a result that you try to achieve
an occasion when people come together to discuss something
the act or process of buying something
to arrange for an event, etc. to take place at a later time or date
to decide that something that has been arranged will not take place
to give special importance to a fact, an idea, etc.
to plan or organize something in advance
to put forward an idea or a plan for other people to think
about to state or show that something is definitely true or
correct,
especially by providing evidence
to say that something will happen in the future
to say that you are willing to do something for somebody or give
something to somebody

Ex. 2 Wordsquare

A Y D R O C C L D R U J
R D M E C N A L E E R F
R N V R B E N S F M B I
A P R E D I C T N O U L
N P T F R S E R C T S Y
G O D F U T L E O S I R
E S X O P E I S N U N E
D T S E G G U S F C E V
A P D N A R B H I V S I
R O P L E A D E R N S L
T N G N I T E E M W G E
S E L F E M P L O Y E D

Words:

5
Ex. 3 Gap-filling
A good campaign will increase our sales.
After Ian dropped out of university, he worked as a photographer.
Alex made an of $ 4,000 for the car.
The company began to sell another of petrol.
The company places too much on cost and not enough on quality.
The five countries formed a regional bloc.
The management is seeking a new partner.
The shop receives only one of books per week.
The shops try to find some ways to encourage customers to make a .
There are about 10,000 people in taxi trade.

Your sentences:

II. Collocations

business partner make a deal

breaking the ice sales meeting
establish contacts skilled typist
get down to small talk
business trade fair
have an appointment

Other collocations:

III. Useful phrases

Pleased to meet you, Mr ... Did you have a good

How do you do, Mr ... trip? Let me introduce …
Do I have the pleasure of speaking to Mrs ...? Sorry to keep you waiting.
I'm afraid I didn't catch your name. Let's get down to business.
Would you like a cup of coffee? Shall we get started?
6
Ex. 4 Talking

[Link]/directory/t/talking_rubbish.asp [Link]/applying-job

[Link]/testimonials/ [Link]/past-issues/[Link]

Ex. 5 Introducing

I am Eva Malá from Mobile Services, where I have been working since August
2011. The company markets all facilities for mobile phones. I work as a secretary
and I am responsible for arranging sale meetings and appointments with
customers.

My name is Jan Novák from ABC Company in Brno. We are an advertising

company with a long tradition. I work in accounting and I am responsible for all
incoming and outgoing invoices, which means that I check their correctness and
keep the accounts of them. I joined the company in September 2011.

7
Ex. 6 Small talk
A: Is it your first visit in Brno?
B: Yes - never - Europe.

A: Like - Brno?

B: People - friendly. Trams - jammed. Historical square - beautiful.

C: Isn't it cold today?

D: No - used to cold weather.

C: Typical weather - your country?

D: Summer - rain. Winter - fog.

Ex. 7 Matching
Questions: Answers:
1) How long will you be here? a) About twice a month.
2) Do you often travel abroad? b) I do yoga.
3) Where are you staying? c) I do not know the exact date but I
4) How long have you been with the think in 2005.
company? d) I work for ABC Company.
5) How many people work there? e) I'm a freelance accountant.
6) What do you do? f) Two weeks.
7) What do you do in your spare g) In Brno? We are 12 at the moment.
time? h) I've been with the company for 15
8) When was the company founded? months.
9) Which department are you in? i) With my friend from studies.
10) Who do you work for? j) Right now I'm in Sales.

Question 1 2 3 4 5 6 7 8 9 10
Answer

Ex. 8 Dialogue in pairs

A: Businessman from England.
B: Businessman from Brno.

8
Ex. 9 Negotiating I

A: I'm sorry, but I can't go below 10,000.

B: 10,000 is a problem for us. My boss has set me a limit of 8,000. Can you
explain why 10,000 is so important?
A: We have just spent a lot on a new building and we need to pay the bank which
gave us a loan for this.
B: Ah, that's interesting. Which bank are you using?
A: Rich Brothers.
B: Ah. Perhaps we can help by speaking to the bank ourselves. We are major
customers.
A: That would be great.

Ex. 10 Negotiating II

Useful phrases:
 We can offer discount on orders  Perhaps we could look at other
over 50,000. suppliers?
 This really is the best product you  This doesn't work for us.
can buy at this price.  I've got a problem with this.
 So which of those two would you  Where can you help me cut this?
prefer?  That really isn't what I expected.
 I'm afraid we couldn't possibly  I'm a bit disappointed in your
accept that. offer.
 That would certainly be  You're too expensive.
acceptable.  I can't afford that.
 If you increase that to ... I think  Budgets are tight.
we'd have a deal.  That would be really tough for us
 We'll confirm the details in writing  I don’t think this is possible.
as soon as possible.  Let's make sure we agree on these
 Well, this isn’t really an attractive figures (dates / etc.).
price for us  I believe we have an agreement.
Not very polite phrases:
I thought we were friends. Who do you think you are?
We're not the Salvation Army. Is that in dollars or pesos?
Would you like my arm and leg too? Is this a negotiation or a burial?
I've got a family to feed. What planet are you from?
You're gonna kill us. You call that an offer?
You're insulting my intelligence. What are you smoking?
Over my dead body! Did you take your medication?

9
Task: Negotiate

Company A:
Imagine you own a furniture shop. You need to buy at least 5 cupboards but not
more than 10, even number of kitchen chairs: min. 15, max. 30 and 3 or 4 tea
tables. You would like to have the delivery made within 30 days and the price
should not be more than 45 000 but you want a good quality of the furniture.

Company B:
Imagine you sell furniture. Your pricelist looks like this:
item: price: stock
exclusive cupboard 5,000.- 8
ordinary cupboard 2,000.- 4
kitchen chair leather 3,000.- 10
kitchen chair wood 1,000.- 20
kitchen chair steel 500.- 25
tea tables glass 1,500.- 5
tea tables wood 800.- 4
You deliver within 45 days. You want to sell as much furniture as possible but
you know that "A" company is your good costumer and you do not want to loose
them.

10
2. TELEPHONING

I. Vocabulary

answerphone misuse
audibility receiver
charge
directory redial
duration switch switchboard
engaged tone transmission
extension voice
intercom wire
key loudspeaker

Ex. 1 Definitions
answerphone audibility charge
['ǡənsəfəȚn]
directory [də'rektəri] [Ǥədə'bǺləti] engaged
duration [dju'reǺȓn] [tȓǡədʒ] key [ki:]
extension [Ǻn'DZeǺdʒd]
intercom ['ǺntəkǢm] loudspeaker [lǡȚd'spi:kə]
[Ǻk'stenȓn]
a machine that answers your calls and record any message left by
the person calling
a book containing lists of people's telephone numbers
a piece of equipment that changes electrical signals into sound, used
in public places for announcing things
a system of communication by telephone inside an office
an extra telephone line connected to a central telephone in a
house or to a switchboard in a large building
any of the buttons that you press to operate a telephone
being used
the amount of money that somebody asks for services
the length of time that something lasts
quality of being heard

11
misuse mouthpiece ['mǡȚθpi:s] receiver [rǺɑsi:və]
[mǺs'ju:s] switch switchboard
redial [swǺtȓ][træns'mǺȓn] ['swǺtȓbǤəd]
['ri:dǡǺəl] transmission
tone [təȚn] voice [vǤǺs] wire
['wǡǺə]
a piece of metal in the form of thin thread that is used to carry
an electric current or signal
a sound heard on a telephone line
the act of using something in a dishonest way or for the wrong
purpose
the act or process of passing something from one person, place or
thing to another
the central part of a telephone system, where telephone calls are
answered and connected to the appropriate person
the part of a telephone that you hold close to your mouth and ear
the part of the telephone that is next to your mouth when you speak
the sound or sounds produced through the mouth by a person
speaking or singing
to call a telephone number again
to change from one thing to another

Ex. 2 Wordsquare
G L L G E N S R W Y N N
Y O S A C G E N A T O O
R U W S I V E E N I I I
O D I B I D C N S L T S
T S T E K I E S W I A N
C P C G O W I R E B R E
E E H V T M P C R I U T
R A E O S E H M P D D X
I K N N S A T I H U N E
D E A U R W U T O A N S
D R S G I G O R N G W W
T I E A O N M Y E K I B
M I N T E R C O M R N O
Words:

12
Ex. 3 Gap-filling
She left her name and number on his .
We have to make a small for refreshments.
Names are listed alphabetically in the .
The longest call on the phone was one hour twenty tree minutes.
I couldn't get through because the line's .
Can I have 32
please? He grossly his power.
He pressed the button and was connected to Athene again.
Call the and ask for extension 410.
The telephone had been cut.

Your sentences:

II. Collocations

9-digit number directory enquiries

engaged tone incoming call
cheap rate replace the receiver
country code stationary telephone
data transmission telephone directory
Other collocations:

III. Useful phrases

Can I help you? Sorry, I didn't quite catch

Can you put me through to Mrs ..., that.
please? Could you get extension 38 for me, Could you spell that,
please? I'd like to speak to Mr ... please?
I'm afraid he's not available at the Can I call you back later?
moment. The line is engaged. Could you fax me your
Can I give her a message? request?
Let me take down your number. I'm afraid we got cut off.
13
Ex. 4 Matching
1) I'm sorry, I didn't catch your name. Could you spell it, please?
2) Is that with a D at the end, D for David?
3) Did you say your number is 624 426?
4) Is that with B for Bravo or V for Victor?
5) Where did you say you're calling from?
6) Is that with one M in the middle or two?
7) The code for Sweden is 49, right?
8) Is that Ginola like the football player?

a) No, actually it's 46.

b) It's Valladolid with a V at the beginning, V for Victor.
c) No, it's Schmidt with a T at the end, T for Tommy.
d) Two. T-I-double-M-E-R-M-A-N.
e) No, 642 246.
f) Springer Verlag in Hamburg.
g) Krieslovski. K-R-I-E-S-L-O-V-S-K-I.
h) No, it's with two Ns in the middle.
Question 1 2 3 4 5 6 7 8
Answer

Ex. 5 Names and numbers

Names: Telephone numbers:

Ex. 6 Correct order

 Mr Marnie. OK. Which company are you calling from?
 'Bye.
 Yes, please. Can you tell her John Marnie rang? Tell her I'll call back later.
 346 973 182. Fine. I'll make sure she gets the message.
 Jennings Furniture.
 You're welcome. 'Bye.
 I'm afraid she's not in the office this afternoon. Can I give her a message?
 Thanks.
 Good morning. Could I speak to Ms Geneva, please.
 And could you give me your number please?
 Good morning. Electric Angel Inc.
 Yes, it's 346 973 182.
14
Ex. 7 Dialogue

Ex. 8 Calls

[Link] [Link]

[Link] [Link]

15
 Ex. 9 Answers
A: Hello, is it Morris Mobiles?
B: ?

A: I'd like to speak to Mr Hoffman.

B:

A: Please, could you let him know that I called?

B:
A: Yes, my name is Thomas Auburnson and my number is 125 422 545.
B:

A: It's A-U-B-U-R-N-S-O-N.
B:

A: Thank you. Goodbye.

Ex. 10 Time
Useful phrases:
Is half past five too late?
OK, so I'll call at about ten to four.
Can we make it before half past? How about twenty-five past two?
I'll see you at three, then.
How about half past twelve?
Noon would be fine.
OK, so that's ten on the dot.
Let's make it quarter to four.

Is Monday morning OK?

Are you free on Tuesday at four?
I'm not available on Wednesday between ten and twelve thirty.
I'm busy on Thursday in the morning.
Friday afternoon is the best time for the meeting.

Your solution:
DAY: HOUR:
DAY: HOUR:
DAY: HOUR:

16
3. COMPANY AND OFFICE

I. Vocabulary

accounting register

catering ruler
clipping consignment sellotape
entrepreneur stamp
envelope stapler
failure stationery
file highlighter storage
puncher
subordinate typewriter

wheeled

Ex. 1 Definitions

accounting highlighter ['hǡǺlǡǺtə] catering ['keǺtərǺŋ]

[ə'kǡȚntǺŋ]
clipping ['klǺpǺŋ] consignment entrepreneur [Ǣntrəprə'nǬə(r)]
[kən'sǡǺnmənt]
failure ['feǺljə] file [fǡǺl] envelope ['envələȚp] puncher
[pȜntȓə] a box for keeping loose papers together and in order
a device used for making holes in pieces of paper so that they can
be fastened together
a flat container made of plastic for keeping papers in
a person who makes money by starting or running businesses,
a quantity of goods that are sent or delivered somewhere
a special pen used for marking words in a text in bright colours
an article that you cut from a newspaper or magazine and keep
keeping written records of money that is owed to a company and of
money that has been paid by it
lack of success in doing something
the work of providing food and drinks for meetings or social events

17
register ['redʒǺstə] ruler ['ru:lə] sellotape stamp [stæmp]
stapler ['steǺplə] ['seləteǺp]
stationery ['steǺȓənri] storage
subordinate [sə'bǤədǺnət] typewriter ['stǤərǺdʒ]
[wi:ld] ['tǡǺprǡǺtə]

a machine that produces writing similar to print

a small device used for putting a small piece of wire into paper
a straight strip of wood, plastic or metal, marked in centimetres or
inches, used for measuring or for drawing straight lines
a tool for printing the date or a design or mark onto a surface
clear plastic tape that is sticky on one side, used for sticking things
together
having less power than somebody else in an organization
having the number or type of round objects
materials for writing and for using in an office, for example paper,
pens and envelopes
the process of keeping something in a particular place until it is
needed
to record somebody's name on an official list

Ex. 2 Wordsquare
Y P W H A E G A R O T S
R U E N E R P E R T N E
E N V E L O P E E S E T
N C W H E E T C T W M A
O H R A T S L A H C N N
I E I Y I I M R G A G I
T R P G P P I E I T I D
A E E P A T O L L E S R
T R I L U R F P H R N O
S N L R U I F A G I O B
G I A F L R W T I N C U
W H E E L E D S H G I S
E R G N I T N U O C C A
Words:

18
Ex. 3 Gap-filling
He pushed the table back against the wall, giving her some space.
His name was the last entry in the .
If the buyer cannot accept delivery immediately, he has to pay for the charges.
It's cheaper to use recycled .
She was directly to the president.
The was destined for the Polish port of Szczecin
The firm's practices should be open to inspection
The seed turned out to be the wrong kind, the crop was a total .
Who did the for your son's wedding?
Your application will be kept on .

Your sentences:

II. Collocations

adhesive tape keep records

board of managing director
directors career office car
ladder pencil sharpener
go bankrupt unlimited liability
headed paper

Other collocations:

III. Useful phrases

Mr Brown is in the next office. Make two copies of this letter and enclose
We received the instruction a copy of invoice No. 562 to the
from our Prague office. original.
We had a total of three office Give the letter today's date and make sure
cars registred. to send it off tomorrow morning.
The office building was situated Unfortunately, there is something wrong
in the area centre. with our fax machine and it won't be
Sort the unfiled mail today and repaired until tomorrow.
put it into the subject files.
19
There are a few typing errors in this
letter, you'll have to correct them.

20
Ex. 4 Office supplies

[Link]

1 9
2 10
3 11
4 12
5
6
7
8
21
Ex. 5 Diagram of organization in the UK

accounts department manager IT director

customer services manager marketing director
finance director research director
human resources director sales manager
chairperson = chief executive director

In the U.S.A.
president, chief executive officer (CEO), chief operating officer (COO)

chief financial officer (CFO), VP marketing, VP human resources, VP research

VP = vice president

Organization of your company

22
 Ex. 6 Companies
a. s. k. s. s. r. o. v o. s.
Joint-stock/Incorporated company = Inc. (Am) Public
limited company = Plc. (Br)
(Private) Limited company = Ltd. Limited
partnership General/Unlimited partnership

registered capital
reserve fund
liability
company bodies:
board of directors,
supervisory board,
executives,
general meeting
general partners
limited partners

Ex. 7 My company and office

Company type:
Position:
Office:

Ex. 8 Who-What
Who is in charge of ...? Who reports to ...?
Who reports to the ...? What does ... do?

Ex. 9 Type of work

Secretary Deputy teacher Economist

23
4. SOCIAL CORRESPONDENCE

I. Vocabulary

announcement oznámení honour čest

appreciation uznání invitation pozvání
celebrate oslavovat loss ztráta
comfort útěcha occasion příležitost
condolence projev soustrasti pleasure potěšení
delighted potěšený promotion povýšení
dignity důstojnost, respekt request požadavek
genuine upřímný, nelíčený sorrow smutek, zármutek
grieved zarmoucený success úspěch
heal vyléčit sympathy pochopení

Ex. 1 Definitions
announcement [ə'nǡȚnsmənt] appreciation celebrate
['selǺbreǺt] [əpri:ȓi'eǺȓn]
comfort ['kȜmfət] condolence [kən'dəȚləns] delighted
dignity genuine grieved [dǺɑlǡǺtǺd] heal [hi:l]
['dǺDZnəti] ['dʒenjuǺn] [DZri:vd]
a calm and serious manner that deserves respect
a feeling of not suffering or worrying so much
a spoken or written statement that informs people about something
feeling very sad, especially because somebody has died
sincere and honest
sympathy that you feel for somebody when a person that they know
well has died
the feeling of being grateful for something
to become healthy again
to show that a day or an event is important by doing something
special on it
very pleased

24
honour ['Ǣnə] success [sək'ses] loss [lǢs] occasion [ə'keǺȢn]
pleasure ['pleʒə] promotion [prə'məȚȓn] request [rǺɑkwest]
sorrow ['sǢrəȚ] invitation [ǺnvǺɑteǺȓn] sympathy ['sǺmpəθi]

a feeling of great sadness because something very bad has happened

a move to a more important job
a particular time when something happens
a spoken or written request to somebody to do something or to go
somewhere
a state of feeling or being happy or satisfied
great respect and admiration for somebody
showing that you understand and care about somebody's problems
the action of asking for something formally and politely
the fact that you have achieved something that you want and have
been trying to do or get
the state of no longer having something or the death of a person

Ex. 2 Wordsquare

T N E M E C N U O N N A
S O R R O W I P L S S P
E I W N O I T O M O R P
U T R G P O L O S S C R
Q A D D I G N I T Y O E
E T A R B E L E C M N C
R I S B Q N R D O P C I
U V U L M U T E M A O A
O N C L S I M V F T L T
N I C A A N G E O H E I
O C E V I E C I R Y N O
H L S C C O H R T O C N
P L S D E T H G I L E D

Words:

25
Ex. 3 Gap-filling
He accepted the criticism with quiet .
Her happiness was perfectly .
His to Sales Manager took everyone by surprise.
I didn't have much in finding a job.
I have no for Clare, it's all her own fault.
On one , she called me in the middle of the night.
Our go to his wife and family.
Please accept this gift in of all you've done for us.
The of his wife was a great blow to him.
They stood in silence as a mark of to him.

Your sentences:

II. Collocations

appreciation for services greatly contribute

best wishes happy returns
decorative layout share grief
deepest sympathy sudden loss
find comfort warm congratulations

Other collocations:

III. Useful phrases

Mr Hofer requests the pleasure of Mr We send you our warm congra-
Hyl's company at dinner on May 2. tulations on your wedding.
Mr and Mrs Abbys request the honour Please accept our deepest sym-
of your presence at the marriage of pathy on the sudden loss of
their daughter Elizabeth. your husband.
We were delighted to learn the announ- We hope that time will soon heal
cement about your promotion. your sorrow.

26
 Ex. 4 Congratulation I
a) with which we had the privilege to cooperate
b) We wish to send you our warm congratulation
c) for so many years.
d) an important part of your outstanding service
e) as the Marketing Director of Helios Inc.
f) to your company
g) in your new position.
h) you have accomplished
i) It's fine to know that
j) We wish you every success
k) on your appointment

Ex. 5 Condolence I
and professional qualities long be remembered had respect for his personal
we hope time will soon heal the pain but he will by many who

the sad news of your Mr ... about the sudden departure we have just learned


in your great sympathy loss with deepest to you



today our thoughts are in this great sorrow

we'd like you to know that with you and the family


27
Ex. 6 Invitation I
be issued be served celebrating commence cordially
greet look forward received return take place wearing

Dear Sir,
You are invited to a fancy dress ball the
birthday of Miss Michelle Jackson. The event will at the
Neverlate Ranch on Friday the 13th of June. Proceedings shall
with a display of fireworks at 7pm sharp and a program of events will
to you upon your arrival. A five course dinner will
in the dining hall at 8.30, whereby Miss Jackson will make her
appearance and each of you personally. It is expected that you
arrive a black tie and tuxedo.
Please complete the details below and this invitation to the above
address by the 1st of January. Regrettably, replies after this date
cannot be accepted.
On behalf of Miss Jackson, I to your attendance.
Mr M. Mouse,
personal secretary to Miss Jackson.

Ex. 7 Congratulation II
Dear Jane,
Congratulations at your promotion for Regional Manager at Pembroke Videos.
I've alvays been impressed on your dedication and problem solving skills. You
have done an exellent job there, and recognition of this kind is well deserved.
Well done, and I wish you continued sucess.
Regards,
Sarah

Ex. 8 Condolence II
Dear Charles,
I am writing to extend my deepest s to you and your family.
Please accept my sincere c on this sad o . I wish
you peace and healing as you grieve the l of your beloved father.
I am thinking of you and your family in your s .
With regards and good wishes for better t to come.
Yours in grief,
Wilbur
28
Ex. 9 In-Cs-Ce
We deeply feel for you in your sorrow. 
Mr Copps request the honour of your presence at the opening ceremony of
Mangel's vernissage. 
We've just heard the great news about your daughter. 
Today we are among those who deeply share your grief. 
May we say how pleased we are by your happy news. 
Please accept our best wishes for your success. 
May we say how grieved we are at the sad news about Mr XY. 
Dear Julia, we'll be happy if you could join us for a little dinner to celebrate
Michal's promotion. 

Ex. 10 Invitation II

INVITATION FOR THE (name of the event)

OF (the name/s of the person/s on whom the event is centred)

Dear (the name/s of the guest/s)

It is an absolute elation to invite you and your family on the auspicious/special/

gala event/occasion of (name of the event/occasion) of (name/s of the
concerned person/s) to be hosted on (the exact date) at (the venue of
the event) from (timing details).

It would be your extreme kindness if you could come to the warm gathering and
wish/bless (the name/s of the concerned person/s) for a prosperous and
healthy future.

Best of regards

Sincerely
(name of the guardian/parent/concerned person)

29
5. MARKETING AND SALES

I. Vocabulary

abandon opustit, zanechat present představovat

awareness povědomí, uvědomění product výrobek
competition konkurence purchaser nakupující
consumer spotřebitel rivals soupeři
distribute rozdělovat seller prodejce
durables zboží dl. spotřeby share podíl
goods zboží support podporovat
market trh vendor (pouliční) prodejce
niche mezera na trhu wage mzda
packaging obal výrobku wholesaler velkoobchodník
Ex. 1 Definitions
abandon [ə'bændən] awareness [ə'weənəs] competition [kǢmpə'tǺȓn]
consumer [kən'sju:mə] distribute [dǺɑstrǺbju:t] durable ['djȚərəbl]
goods [DZȚdz] market ['mǡəkǺt] niche [ni:ȓ] packaging

a particular area, country or section of the population that might

buy goods
a person who buys goods or uses services
a situation in which people or organizations try to be more
successful or better than somebody else
an opportunity to sell a particular product to a particular group
of people
knowing that something exists and is important
likely to last for a long time without breaking or getting weaker
materials used to wrap or protect goods that are sold in shops/stores
things that are produced to be sold
to send goods to shops/stores and businesses so that they can be
sold
to stop doing something, especially before it is finished

30
present product purchaser ['pǬətȓəsə]
[prǺɑzent] seller ['prǢdȜkt]
['selə ] share [ȓeə] support [sə'pǤət]
rival ['rǡǺvl] wage wholesaler
vendor ['vendə] [weǺdʒ] ['həȚlseǺlə]
a person who buys something
a person who gives something to somebody in exchange for money
a person who sells things usually outside on the street
a person, company that competes with another in business
a regular amount of money that you earn, usually every week
a thing that is grown or produced, usually for sale
one part of something that is divided between two or more people
someone who buys and sells goods in large amounts to shops
to help or encourage somebody/something
to show or describe something/somebody in a particular way

Ex. 2 Wordsquare

N M T R O P P U S W D R
O A P T C U D O R P I O
I R R U R R I V A L S D
T K E E R C H C S U T N
I E S S L H K S H A R E
T S E L B A R U D B I V
E D N O G S S P H A B P
P O T I O E E E W N U P
M O N T C R L G L D T E
O G L O P H L C O O E G
C O N S U M E R R N H A
B S S E N E R A W A G W
Words:

31
Ex. 3 Gap-filling
Attractive can help to sell products.
Have you found a for your house?
normally have reasonably fixed prices
She's been working as a street , selling fruit and veg.
The campaign is designed to build brand in a market.
The company has decided it must a more modern image.
The costs of , housing and energy are crippling for many poor people
They found a in the market, with no serious competition.
They say they have a 40% worldwide market .
We had to any further attempt at negotiation.
Your sentences:

II. Collocations

advanced economies make a profit

brand awareness market orientation
chain store marketing concept
keeping in minds put into action
key players satisfy needs

Other collocations:

III. Useful phrases

Market growth is incredible. Consumers will get price cut of

Women are an important market eight per cent of phone bills.
segment for Volvo. Petron is a price leader; it's usually
Tesco has the highest market share the first to offer lower prices.
among UK supermarkets. When price controls were ended,
Apple is going to simplify its electricity and transport costs
product line. went up.

32
Ex. 4 Brands

[Link] [Link] [Link]

[Link] [Link]

Ex. 5 Methods

brochures
catalogues
direct mail
leaflets
packaging
point of sale displays
press releases
showrooms
sports sponsorship
stands at trade fairs and exhibitions
word of mouth
bicycles books cars dogs food flights hotel stay houses
cheese mortgage museum musicals nappies petrol
phone service soft drinks tooth paste trains yogurts zoo
33
Ex. 6 Advertisement

[Link]

34
Ex. 7 Presentation
Price? attractive, fair, reasonable, right
Quality? excellent, good, high, outstanding, superior, top
For whom? women, children, teenagers, gardeners, sportsmen, musicians, ...
Guarantee? lifetime, three-year, two-year, ...
Services? excellent, first-class, professional, quality, prompt, after-sales
Purpose? What is the product for?

Ex. 8 Dialogue
A: Nice to see you here, Mr. B. How are you?
B: Oh, good morning, Mr. A. I didn't expect to see you here.
A: on my way to Vienna and inform
you about the market situation in our country.
B: Well?
A: , and the black
, but we'd prefer some brighter colours in
the future.
B: In that case go through the catalogue. Here, just turn on page 15.
A: Yes, that's exactly what we need. ?
B: Definitely.
A: And ?
B: Of course, please, do.
A: Thanks. I'll go through it. And what about discounts for large orders:
B: , it depends on the volume of your order.
A: OK, , by the end of the next week
at the latest. Is that all right with you?
B: Fine, I hope you'll be satisfied.

1) all items can be delivered from 6) doggies especially are selling

stock extremely well
2) I can't tell you off-hand 7) I'll let you know the
3) I decided to call on you quantity after coming
4) is this type available at once back
5) may I take a copy of the catalogue 8) there is a real demand for
35
your plush toys

36
Ex. 9 Price
Make sure you get good value for money.

Spend time looking for the lowest possible price.

Not worry about price, just buy what you want.

Ex. 10 Salesperson

before buying client individual product wants weaknesses

1) Know your and its main features.

2) Know the strength and of competing products.
3) Find out who makes the decisions in your client's firm.
4) Plan each sales interview it takes place.
5) Match what you're selling to each client's and needs.
6) Listen to what your tells you.
7) Remember that each client is an , not a number.

37
6. BUSINESS TRIP

I. Vocabulary

available k dispozici passport cestovní pas

book rezervovat platform nástupiště
delay zpoždění porter obsluha
destination místo určení queue stát frontu
display zobrazit rest odpočinek
entrust pověřit stay pobyt
check zjistit, zkontrolovat suitcase kufr
include zahrnovat transport převoz
journey cesta trolley vozík
luggage zavazadla underground metro

Ex. 1 Definitions
available book [bȚk] destination [destǺɑneǺȓn]
[ə'veǺləbl] entrust [Ǻn'trȜst] check [tȓek] include
display luggage delay [Ǻn'klu:d]
[dǺɑspleǺ] ['lȜDZǺdʒ] [dǺɑleǺ]
a place to which somebody/something is going or being sent
a situation in which something does not happen when it should
able to be bought, used, or reached
an act of travelling from one place to another
bags, cases, etc. that contain somebody's clothes and things when
they are travelling
to arrange to have or use something on a particular date in the future
to examine something to see if it is correct
to make somebody responsible for doing something or taking care
of somebody
to make somebody/something part of something
to show something to people

38
passport ['pǡəspǤət] platform ['plætfǤəm] porter ['pǤətə]
queue [kju:] rest [rest] stay [steǺ] suitcase ['su:tkeǺs]
transport trolley ['trǢli] underground ['ȜndəDZrǡȚnd]
['trænspǤət]

a case with flat sides and a handle, used for carrying clothes, etc.
a period of living in a place temporarily as a guest
a period of relaxing, sleeping or doing nothing
a person whose job is carrying people's bags and other loads
a vehicle with wheels that can be pushed, used for carrying things
a system for carrying people or goods from one place to another
an official document identifying you as a citizen of a country
railroad system in a city under the surface of the ground
the raised flat area beside the track at a train station
to wait in a line of people, vehicles, etc.

Ex. 2 Wordsquare

P N O I T A N I T S E D
A G G U L V U C T P E N
S U I T C A S E R L G U
S C K R O I U N A A G O
P T R O L L E Y N T A R
O S A Y O A S T S F J G
R U C Y A B P Q P O O R
T R H B Q L U O O R U E
Q T E T E E P T R M R D
I N C L U D E S T T N N
W E K E A P S E I G E U
E G A G G U L R U D Y R
Words:

39
Ex. 3 Gap-filling
to and from the airport is included in the price.
Customs officers have the right to check all going through customs.
Does the price tax?
He the task to his nephew.
I enjoyed my in London.
Our luggage was checked all the way through to our final .
She a flight to Chicago.
The hotel will get you a taxi.
We apologize for the in answering your letter.
We had to up for an hour for the tickets.
Your sentences:

II. Collocations

airport tax fill registration

business class make familiar
company rules one way road
contact the receptionist private bathroom
customs declaration railway station
Other collocations:

III. Useful phrases

Which platform is the Inter-City Do you happen to know …?
train to Manchester? Where shall I sign the cheque?
How can I get to platform three? Are the prices inclusive of service
Which days does the bus operate? charge?
Does the train go every hour? Thanks, I'll manage myself.
How long is the journey from Your room is on the seventh floor.
Victoria Station to Heathrow? The train is due in at five-twenty.
How much do you charge for …? I'll give you a hand with your
Excuse me, could you tell me …? luggage.

40
Ex. 4 Transport
airplane
bicycle
bus
car
on foot
ship
train
other

Ex. 5 At the airport

Checking In Getting your luggage
Good morning. Can I have your At which carrousel will our luggage
ticket, please? be?
At number 5, over there.
Thank you. Would you like smoking Passport Control
or non-smoking? Good morning. Can I see your
passport?
Would you like a window or an aisle
seat? Thank you very much. Are you a
tourist or on business?
Do you have any baggage?
That's fine. Have a pleasant stay.
Here's your boarding pass. Have a
nice flight.

Going through customs I'm staying here for two weeks.

Do you have anything to declare? I'm here on business
Is this your first time in the UK? I'm visiting friends
What's the purpose of your visit? I haven't got anything to
Are you here for business or pleasure? declare
Did you purchase any perishables? This is my first time in England
How long do you plan to stay in the country?
What's your final destination?
Did you pack the bag yourself?

41
Ex. 6 At the railway station
P: Excuse me, please, the Inter-City train to Manchester, which platform is that?
R: Platform three, you must queue over there, sir. And you'd better use this trolley
for your luggage, it's more comfortable.
P: Oh yes, thank you. And ... the train should arrive at Manchester at half past six,
shouldn't it?
R: Yes, that's right. It's due in at six-thirty, sir. Have a look, all trains, delays and
changes are displayed on that board.
P: Oh, I see, I couldn't find it, I can't see well, you know.
R: That's all right, sir. Have a nice journey.

Ex. 7 In the hotel

R: Good afternoon, San Felice Hotel. May I help you?
M: Yes. I'd like to book a room, please.
R: Certainly. When for, madam?
M: March the 23rd.
R: How long will you be staying?
M: Three nights.
R: What kind of room would you like, madam?
M: Er... double with bath. I'd appreciate it if you could give me a room with a
view over the lake.
R: Certainly, madam. I'll just check what we have available. . . Yes, we have a
room on the 4th floor with a really splendid view.
M: Fine. How much is the charge per night?
R: Would you like breakfast?
M: No, thanks.
R: It's eighty four euro per night excluding VAT.
M: That's fine.
R: Who's the booking for, please, madam?
M: Mr and Mrs Ryefield, that's R-Y-E-F-I-E-L-D.
R: Okay, let me make sure I got that: Mr and Mrs Ryefield. Double with bath for
March the 23rd, 24th and 25th. Is that correct?
M: Yes it is. Thank you.
R: Let me give you your confirmation number. It's: 7576385. I'll repeat that: 7576
385. Thank you for choosing San Felice Hotel and have a nice day. Goodbye.
M: Goodbye.

42
Ex. 8 At the restaurant
Já si dám ...
Já si dám to stejné.
Můžu poprosit o kečup?
Co byste mi doporučil?
Dobrou chuť.
Tohle platím já. (To je na mě.)
Můžu poprosit o účet.
Zbytek si nechtet.
Myslím si, že je tam chyba.

Ex. 9 Business trip report

Where did you go?
The date and time you left home and returned.
The total days gone and number of days spent on business.
Air Fares or miles if you used a vehicle.
Car rental expense.
Transportation while at business location (taxi, train, etc.)
Why did you go? What is the principal purpose for the trip?
Results of your trip.
Example:
On April 24 I attended a seminar in Brno which was sponsored by Incoming Calls
Management Institute. The name of the seminar was "Understanding and
Applying Today’s Call Centre Technologies.” The seminar leader was Dave
Bengtson, a consultant with Vanguard Communications Corporation.
We talked about strategic alignment – how important it is that our call centre
technology enable our call centre strategy. We must use multiple media and build
relationships with customers – not just service their needs over the telephone.
Our materials packet included a handout listing vendors by category, a valuable
resource list with on-line learning centres, a glossary, a planning and
implementation toolkit.
We had group exercises to apply what we were learning, and a lot of good
discussion among the class members.
I think this course was worth attending. I would recommend that others from our
company attend. I learned a lot about the many call centre technologies and have
new ideas about why they make sense in our business and what we should do
next.
43
7. FINANCE AND BANKING

I. Vocabulary
account účet liabilities pasiva
annual roční mortgage hypotéka
assets aktiva overdraft kontokorent
bankloan bankovní půjčka overheads režie
contribution příspěvek principal jistina
debt dluh, security cenný papír
závazek depreciation odpis shareholder akcionář
equipment zařízení, vybavení tangible hmotný (majetek)
intangible nehmotný (majetek) turnover obrat
interest úrok value hodnota

Ex. 1 Definitions
account [ə'kǡȚnt] annual ['ænjuəl] assets ['æset] interest
debt [det] contribution [kǢntrǺɑbju:ȓn] depreciation['Ǻntrəst]
[dǺɑpri:ȓieǺȓn]
bankloans [bæŋkləȚnz] equipment [ǺɑkwǺpmənt] intangible
[Ǻn'tændʒəbl]
a sum of money that is given to a person or an organization in order
to help pay for something
a sum of money that somebody owes
a thing of value, especially property, that a person or company
owns, which can be used or sold to pay debts
an arrangement that somebody has with a bank, etc. to keep money
there, take some out, etc
becoming less valuable over a period of time
happening or done once every year
money that a bank lends and somebody borrows
that does not exist as a physical thing but is still valuable to
a company
the extra money that you pay back when you borrow money or
that you receive when you invest money
the things that are needed for a particular purpose or activity
44
liabilities shareholder ['ȓeəhəȚldə] overdraft
[lǡǺə'bǺlətiz] mortgage ['əȚvədrǡəft]
overheads ['əȚvəhedz]
value ['vælju:] ['mǤəDZǺdʒ]
security [sǺɑkjȚərəti] turnover
tangible ['tændʒəbl] ['tǬənəȚvə]
principal
['prǺnsəpl]
an amount of money that you lend or invest to earn interest
an owner of shares in a company or business
documents proving that somebody is the owner of shares
how much something is worth
legal agreement by which a bank lends you money to buy a house
regular costs that you have when running a business (electricity)
that you can touch and feel
the amount of money that a person or company owes
the amount of money that you owe to a bank when you have spent
more money than is in your bank account
the total amount of goods or services sold during a period of time

Ex. 2 Wordsquare
L A P I C N I R P S E C N
I A R S D A E H R E V O O
A C U E B T Q E R E T N I
B C M N A C U T E S T T L
I N T A N G I B L E F R B
L T N I K A P E B C A I E
I N T E L D M D I U R B G
T U R N O V E R G R D U A
I E U L A V N R N I R T G
E G A G N M T O A T E I T
S T E S S A C M T Y V O R
D E P R E C I A T I O N O
R E D L O H E R A H S O M
Words:

45
Ex. 3 Gap-filling
What's your number please?
All will be gratefully received.
The of the photographic studio was expensive.
The money was repaid with .
The company is reported to have of nearly $90,000.
I had to arrange an to pay for the car.
The company's annual was $75 million
Companies publish reports to inform the public about the previous
year's activities.
They took out a £40,000 to buy the house.
The bank will make a loan against the of the lender's house.
Your sentences:

II. Collocations

balance sheet financial records

company's reputation long-term liabilities
bank statement pre-tax profit
building society red ink
current assets work-in progress
Other collocations:

III. Useful phrases

The payment is now overdue. We'll be able to process your
You have exceeded your credit limit. orders as soon as your payment
We'd like your payment to be made comes through.
without any more delay. Materials are included in cost of
We may have to consider legal action. sales.
I look forward to immediate payment. Tangible fixed assets include
Our agreement was quite clear factories, machinery and
concerning payment. vehicles, but not stocks.

46
Ex. 4 Currency

Great Britain Dollar PLN

India Pound Sterling KRW
Japan Crown INR
Poland Yen USD
Russia Frank GBP
South Korea Euro CZK
Switzerland Rouble JPY
The Czech Republic Zloty EUR
The European Union Rupee CHF
United States Won RUR

Symbol Country Currency SWIFT Code

¥
£
Rp
zł
Kč
€
Fr
₩
$
pyб

Ex. 5 Politeness I
1) We will stop our deliveries to you.

2) Read the contract, stupid!

3) Tell that to the judge, in court.

4) Can't you count? You spent too much!

5) Where is our money?

47
Ex. 6 Politeness II

 You realize that payment is now overdue?

 You know that you have exceeded your credit limit?
 Our agreement was quite clear concerning payment.
 We'll be able to process your orders as soon as your payment comes through.
 We may have to consider legal action.

Ex. 7 At the bank

Expressions Responses
I want to cash a check. Please see the woman at the new
I would like to make a deposit accounts desk over there.
into my checking account. Please complete this deposit slip.
I need to withdrawal $500 from Certainly, do you have an ID.
my savings account. You will have to see Mr. Ellison in
I would like to apply for a the loan department.
bank guarantee card. Of course. Do you have your
Who can I talk to about a car loan? passbook?

Ex. 8 Withdrawal
B: Next please. How may I help you?
C: Yes, I'd like to make a withdrawal from my saving account and cash a check.
B: Certainly sir. Please complete this withdrawal slip, with your name, account
number and amount of withdrawal.
C: There you go.
B: Thank you. How would you like that?
C: Could I have two hundreds, two fifties, and the rest in twenties.
B: Here you are. I need you to endorse the back of the check you want to cash and
I’ll need to see an ID.
C: No problem.
B: Here you are. Will that be all today?
C: Yes, that will do it. Thanks.
B: Thank you. Have a pleasant day.

Ex. 9 Finance

account cash debts interest overdraft

borrow cashpoint cheque loan overdrawn
48
1) She's spending too much money. She's already got an enormous
.
2) He needs some cash. Is there a near here?
3) She hasn't got any with her. She'll need to go to the bank.
4) Steve's got quite a few . He's borrowed money from the
bank and several of his friends.
5) If you want to buy a new car, why not get a from the
bank?
6) His salary is paid straight into his at the end of every
month.
7) Interest rates are very low. Why don't you the money from
the bank?
8) He's going to the bank to pay in this .
9) She'll have to stop spending so much money. She's already
by over £ 300.
10) If you are prepared to take more risk, you'll get higher on
your investment.

Ex. 10 Deposit
A: How are you doing?
B: Great. Thanks for a .
A: What can I do for you today?
B: I would like to d some money.
A: Are you depositing cash or a c ?
B: I want to deposit cash.
A: How m are you depositing?
B: I would l to deposit $300.
A: What a do you want your money in?
B: I want to deposit it into my c account.
A: Do you n anything else?
B: No. That's all. Thank you.

49
8. BUSINESS CORRESPONDENCE

I. Vocabulary

apology omluva investigate zkoumat, vyšetřit

appreciate uznat, ocenit invoice faktura
arrival příjezd, doručení order objednávka
catalogue katalog payment platba
coincidence náhoda regret litovat
complaint stížnost, reklamace reply odpovědět
damaged zničený, poškozený request žádost
dispatch odeslání (zboží) sample vzorek
drop klesnout supplier dodavatel
heading hlavička (dopisu) top přesáhnout

Ex. 1 Definitions

apology [ə'pǢlədʒi] appreciate arrival drop [drǢp]

catalogue ['kætəlǢDZ] [ə'pri:ȓieǺt]
coincidence [ə'rǡǺvl]
complaint
damaged ['dæmǺdʒ] [kəȚɑǺnsǺdəns] [kəm'pleǺnt]
dispatch [dǺɑspætȓ] heading ['hedǺŋ]
a complete list of items, for example of things that people can look
at or buy
a reason for not being satisfied; a statement that somebody makes
saying that they are not satisfied
a title printed at the top of a page
a word or statement saying sorry for something that has been done
wrong or that causes a problem
an act of coming or being brought to a place
physically harmed, caused to something which makes it less
attractive, useful or valuable
the fact of two things happening at the same time by chance, in a
surprising way
to become or make something weaker, lower or less
to recognize the good qualities of somebody/something
to send a letter, package or message somewhere
50
investigate invoice ['ǺnvǤǺs] order
[Ǻn'vestǺDZeǺt] ['Ǥədə]
payment ['peǺmənt]
request [rǺɑkwest] regret
sample [rǺɑDZret]supplier
['sǡəmpl] reply [rǺɑplǡǺ] top [tǢp]
[sə'plǡǺə]

a person or company that provides goods

a request to make or supply goods
an example of something to see what it is like
list of goods that have been sold, showing what you must pay
the act of paying somebody/something or of being paid
the action of asking for something formally and politely
to be higher than a particular amount
to feel sorry about something
to find out information and facts about a subject or problem
to say or write something as an answer to somebody/something

Ex. 2 Wordsquare

R E C O M P L A I N T E
E T A I C E R P P A U S
I H D N A E H O R D E R
L C I V S D T L I M E E
P T N E R S E O O P U Q
P A V S H C T G L A G U
U P O T N E M Y A P O E
S S I I R P O R D M L S
A I C G N I D A E H A T
M D E A R R I V A L T D
P R I T C E E L P M A S
E C N E D I C N I O C E

Words:

51
Ex. 3 Gap-filling
An illustrated accompanies the exhibition.
Catalogues are available on .
Goods are within 24 hours of your order reaching us.
He never to any of my letters.
His talents are not fully in that company.
I would like to place an for ten copies of this book.
It's not a that none of the directors are women
The most common is about poor service.
The price of shares by 14p.
We to inform you that your application has not been successful.

Your sentences:

II. Collocations

yours faithfully financial year

best regards market share
business letter order number
delivery terms professional manner
fair settlement slight recovery
Other collocations:

III. Useful phrases

We are pleased to inform you that … We would appreciate your looking
Please do not hesitate to contact us into the matter.
again for additional information. We will look forward to …
Kindly excuse our delay in replying. Please make all necessary
We have to apologize for the arrangements without any delay.
inconvenience. Kindly see to it that their decision
Please accept our apology for … reaches us as soon as possible.
It happened by unfortunate We expect you will rush the
coincidence of events. dispatch.

52
Ex. 4 Organization
Body Cc + names Company letterhead Date Enc./Encs
Ending Recipient's address Recipient's name Salutation Subject (Re:)
Your address Your name Your position Your signature

Ex. 5 Formality
Beginnings Endings
 Dear John  All the best
 Dear Madam  Best
 Dear Mr Smith  Best regards
 Dear Mrs Granger  Best wishes
 Dear Ms Black  Regards
 Dear Sarah  Sincerely (AmE)
 Dear Sir  Yours
 Yours faithfully (BrE)
 Yours sincerely

53
Ex. 6 Demand = Enquiry
compare equipment order prospects sales
detailed information payment purchases send
discussion occasion product reached

We refer to the we had at the last Amsterdam Fair with your

manager, Mr Ben Hocher. On that , Mr Hocher
promised to send us about your new - external fax
memory.
Unfortunately, this information still has not us. As we still see good
of success if the were put onto our market, we would
like to ask you once again to us the information. Would you also
please send information about your terms of and
discounts for regular .
We shall your prices and if satisfied, we will send you the
.

Ex. 7 Offer
1. We thank you for your enquiry in reply to which
2. We are convinced that
3. On orders for 400 pieces or more we would give you
4. We can promise shipment
5. We hope you will find our offer attractive and

 a special discount of 3 % on the price marked in the catalogue.

 our prices will not change within the next few months.
 we are sending you our price-list.
 we look forward to hearing from you.
 within 3-4 weeks from receipt of your order.

Ex. 8 Order
Please accept this purchase o for the following:
112 gross Supberb Pencil, Grade F
25 gross Supberb Pencils, No. 3
2 Oak Desk Trays, Letter Size No.17
We require s by April 5 to:
Green Apple Inc., Balanga City, Bataan
If this order cannot be processed as requested, please c me at (047)
791-2911 at your earliest convenience.
If we are s with this shipment, we can promise you further orders in
the near f .

54
Ex. 9 Complaint
the clients are not satisfied with I regret to have
the quality of the goods to inform you that

75 pieces was delivered the consignment of short pencils

an adequate reduction in we can accept

price is granted the goods only on condition that

take steps to see that arise again in the future

such situation as this does not we must ask you to

in these circumstances to send the consignment

we are forced back to you

Possible replies
we very much regret that complain of the late delivery you have reason to

consignment has already a replacement been shipped to you

you will agree to in the price of we trust a reduction this consignment

beyond our control the delay circumstances was caused by

55
Ex. 10 Request for payment
 As our written agreement states, we will start charging a 5% interest charge for
any outstanding balance greater than 30 days.
 If this amount has already been paid and sent, please disregard this notice and
we apologize for any inconvenience.
 Otherwise, please forward us the amount stated above that is past due by
April 27.
 Our records show that we have not received your payment of $350 which was
due on March 23.
 Please find a copy of the invoice enclosed.
 Thank you for your cooperation regarding this matter.
 We hope this was just an oversight on your part and you will be able to remit
the funds due immediately.
 We sincerely hope we can continue doing business together in the future.

Ex. 11 Reminder

Referring to our Order No. 561/12, we are to have to inform

you that the has not yet reached us, although, according to the sales
contract, you promised the goods by the first week of November. An even longer
delay would put us in an inconvenient , since we have already
received from some of our long-standing clients.
We therefore that you execute the order immediately so that
the goods will be available to us by Friday of the next week at the .
If you are not prepared, or are not in a position, to meet your commitments,
we shall be forced to cancel the . Considering the difficult situation,
we must insist on an immediate informing us of the reasons for the
in delivery.

litovat objednávky zásilka

nejpozději odpověď zpoždění
objednávka pozice žádat

56
9. JOB INTERVIEW

I. Vocabulary

ability schopnost employment zaměstnanost

acquainted obeznámený enclose přiložit
applicant uchazeč o místo extensive široké, rozsáhlé
apply ucházet flexitime pružná prac. doba
se appropriate vhodné gain získat
attached přiložený improve zdokonalit
benefit výhoda negotiation
consider zvážit, uvážit vyjednávání pension penze
employee zaměstnanec position post, pozice
employer zaměstnavatel shift směna

Ex. 1 Definitions

ability [ə'bǺləti] acquainted [ə'kweǺntǺd] applicant

apply [ə'plǡǺ] appropriate [ə'prəȚpriət] ['æplǺkənt]
attached [ə'tætȓt] benefit
consider [kən'sǺdə] ['benǺfǺt]
employee [Ǻm'plǤǺi:] employer [Ǻm'plǤǺə]

a level of skill or intelligence

a person or company that pays people to work for them
a person who is paid to work for somebody
a person who makes a formal request for a job, a place at a
college or university, etc
an advantage that something gives you
familiar with something, having read, seen or experienced it
joined to something
suitable, acceptable or correct for the particular circumstances
to make a formal request, usually in writing, for a job, a place at
college, university, etc
to think about something carefully, especially in order to make a
decision

57
employment enclose extensive [Ǻk'stensǺv]
[Ǻm'plǤǺmənt] gain [Ǻn'kləȚz] improve
flexitime [fleksitǡǺm] [DZeǺn]
pension ['penȓn][Ǻm'pru:v]
position shift
negotiation [pə'zǺȓn] [ȓǺft]
a job
a period of time worked by a group of workers who start work as
another group finishes
a system in which employees work a particular number of hours
each week or month but can choose when they start and finish
an amount of money paid regularly by a government or company to
somebody who is considered to be too old or too ill/sick to work
formal discussion between people trying to reach an agreement
including or dealing with a wide range of information
the situation in which people have work
to become better than before
to obtain or win something, especially something that you need
to put something in the same envelope as something else

Ex. 2 Wordsquare
B E V I S N E T X E Y E
S E R E D E H C A T T A
E M N C O G A I N F I C
M P I E U O Q A I G L Q
I L S I F T C H I S I U
T O Y N O I S N E P B A
I Y Y X L A T G A I A I
X E L P I T P R O V E N
E R P O S I T I O N X T
L A P P R O P R I A T E
F M A C O N S I D E R D
E T N E M Y O L P M E X
S O L C N E V O R P M I
Words:

58
Ex. 3 Gap-filling
A woman of her will easily find a job.
Employees should be fully with emergency procedures.
There were over 500 for the job.
Jeans are not for a formal party.
Please complete the application form.
I've had the of a good education.
Graduates are finding it more and more difficult to find .
She has experience in computers.
The price is generally open to .
He held a senior in a large company.
Your sentences:

II. Collocations

advanced user gain experience

bear in mind good background
curriculum childcare facility
vitae cover snap out of it
letter driving subsidized meal
licence

Other collocations:

III. Useful phrases

I've been with ABC for … I work as a sales rep.
My job title is … I would like to apply for the
I'm in charge of position of sales representative
… I handle … with your company.
I cooperate with … I am enclosing my CV for the
I manage … position of …
I deal with … Kindly let me know if you
I'm responsible for … would like me to supply any
I'm concerned with …
59
further details.

60
Ex. 4 Job interview

[Link] [Link] [Link]

[Link] [Link] [Link]

Ex. 5 Questions
1. Why did you apply for this job?
2. Why are you leaving the present firm?
3. How long have you been with this company?
4. What's your position there?
5. Why should we offer you this job?
6. What are your strength and weaknesses?
7. What do you like most about your current job?
8. What don't you like about your current job?
9. What is your greatest achievement?
10. Tell us about yourself.
11. What do you do outside work?
12. When are you available?
13. What are your salary expectations?
14. What do you expect to be doing in five years time?

61
Ex. 6 Answers
 After leaving school, I worked for .....
 I believe that my skills and experience would be of value to your company,
particularly my knowledge of computers.
 I currently earn 1,400 euros a month.
 I don’t have a specific plan. I would like to advance. However, I am flexible.
 I enjoy the contact with customers.
 I left the company because the sales manager and I didn't see eye-to-eye and
do it was the only way forward.
 I work as a bookkeeper.
 I would be available to start work straight away.
 I'm basically looking for a new challenge.
 I'm very interested in music and play the piano.
 It's rather chaotic sometime but this can also be stimulating.
 I've been with the company for three years.
 Last year I cycled through the Alps all the way to Italy.
 What I lack in experience I can make up for in motivation and my willingness
to learn.

Ex. 7 Questions to ask

Are there any employee benefits?
What are the normal office hours?
How much travelling does the job involve?
How soon do you expect to make decision?
Do you offer part-time contracts as well?

Ex. 8 Accountant assistant

62
Ex. 9 Cover letter
apply bookkeeping candidate career communications
fluent found gained meeting offer thankful

Dear Ms Spencer,
I write to for your open position of Accounting Assistant that
I posted on Craigslist. I know that I have all the
qualifications that you seek, and would make the best for the
position.
Over the past three years as a successful Accounting Assistant for ARM
Estates, I have extensive experience in payroll, invoicing,
, and financial management software and programs. I am
in all applicable office programs as well as accounting specific
software. As an Accounting Assistant, I a full range of the skill sets
that you seek: analytical skills, skills, and organizational skills.
I would be if you could let me have your application form
and possibly other relevant details. I look forward to with you and
discussing my qualifications in more detail.
Yours sincerely,
Cassandra Mcneil

Ex. 10 Do's and Don'ts

 Arrive at least an hour earlier.
 Ask questions about salary at first so that you know if the job is worthwhile.
 Do not use eye-contact - it is provocative.
 Don't smoke.
 Find as much info about the company as you can.
 Shake hands with your interviewer with both hands.
 Sit up straight.
 Wear appropriate clothes.
 You can chew gum with permission.

63
Ex. 11 Curriculum vitae

Europass
Curriculum
Vitae

Personal information Pavla Němcová

First name(s) / Surname(s) 72 Křídlovická, 603 00 Brno, Czech Republic
Address(es Personal: +420 530314442 Mobile: +420 737781426
) nemcovapa@[Link]
Telephone( Czech
s) 10.08.1976
E- Female
mail
Nationalit August 1999-present
y Date of Teacher of economics
birth Teaching accountancy, business correspondence
Gender Secondary School F.D.R., 11 Křižíkova, 612 00 Brno, Czech
Work experience Republic
Date Education
s Occupation or position
held 1994-1999
Main activities and Certified engineer in economics (Ing.)
responsibilities Name and Economics, Finance
address of employer Faculty of Economics, Masaryk University, Brno, Czech
Republic
Type of business or sector
Education and training
Czech
Date
Understanding Speaking Writing
s Title of qualification Listening Reading Spoken Spoken
awarded interactio productio
Principal subjects/occupational skills n n
covered B2 Independen C1 Proficient B2 Independe B2 Independen B2 Independen
t user user nt user t user t user
Name and type of organisation providing Independen Independen Independen
education and training B1 t user
B2
t user
A2 Basic A2 Basic user B1
t user
user
Personal skills and competences
Tourist guide for a few students in London.
Mother
Good command of Microsoft Office programmes (Word,
tongue(s) Other language(s) - Excel, PowerPoint, Access),
Self-assessment HTML editor, Photoshop, Virtual Dub, Sound Forge.
Programming in Adobe Flash.
Basic programming in PHP.
Englis Category B
PERSONAL INTERESTS:

64
 h Enjoy cycling, in-line skating; reading. Love to travel.

Germa

Organisational skills and

competences Computer skills
and competences

Driving licence
Additional information

65
10. ACCOUNTING

I. Vocabulary

amortization umoření, odpisy overvalue nadhodnotit

approve schválit principle zásada
bond dluhopis sales tržba, prodej
current oběžný share akcie
earnings zisk po zdanění statement výkaz
fixed dlouhodobý stock zásoby
inflow příjem supervise dohlížet
issue vydat (akcie) transparent jasný
obsolete zastaralý undervalue podhodnotit
outflow výdaj, záporný tok write down odepsat

Ex. 1 Definitions

amortization approve [ə'pru:v] bond [bǢnd]

[əmǤətǡǺɑzeǺȓn]
current ['kȜrənt] earnings ['ǬənǺŋz] fixed [fǺkst] inflow ['ǺnfləȚ]
issue ['Ǻsju:] obsolete ['Ǣbsəli:t] outflow ['ǡȚtfləȚ]
an agreement by a government or a company to pay you interest on
the money you have lent
constantly flowing in and out of an organization
no longer used because something new has been invented
paying back a debt by making small regular payments over a period
of time
staying the same
the movement of money into a place from somewhere else
the movement of money out of a place
the profit that a company makes
to produce new shares for sale to the public
to say that something is good enough to be used or is correct

66
overvalue [əȚvə'vælju:] principle sales share [ȓeə]
statement ['steǺtmənt] ['prǺnsəpl]
stock [stǢk] [seǺlz]
supervise
transparent [træns'pærənt] ['sju:pəvǡǺz]
undervalue [Ȝndə'vælju:] write down [rǡǺt
dǡȚn]
a fixed unit of a company's capital
a law, a rule or a theory that something is based on
a printed record of money paid, received, etc
a supply of goods that is available for sale in a shop/store
clear and easy to understand or recognize
the number of items sold
to be in charge of something and make sure everything is correct
to not recognize how good or valuable something really is
to put too high a value on something
to reduce the value of assets, etc

Ex. 2 Wordsquare
O B S O L E T E P O S N
V O L T S U L W R I E O
E U W N E L R O I T A I
R T N E R A P S N A R T
V F K R A V X E C P N A
A L C R H R M L I P I Z
L O O U S E W A P R N I
U W T C T D F S L O G T
E I S A I N R I E V S R
D S T X W U T R X E D O
N S U P E R V I S E I M
O U I N F L O W G V D A
B E N W O D E T I R W S
Words:

67
Ex. 3 Gap-filling
liabilities are debts that have to be paid within a year.
From the profit after tax, also referred to as , we usually pay.
Good company results cause share prices to rise, if the market believes the
company is .
Machinery loses their value over time because they become .
Net cash has increased by 20%.
Retail fell in November by 10%.
The accruals means that events in a particular reporting period
are recorded in that period, rather than when money is actually received or paid
out. The auditors the company's accounts.
The directors are responsible for preparing the company's financial .
We also borrow money in the form of .

Your sentences:

II. Collocations
raw material market value
unfinished goods long-term borrowing
finished goods true and fair view
fixed assets confict of interests
current assets profit and loss account

Other collocations:

III. Useful phrases

Direct wages were above budget. This looks like a bad debt.
The customer has exceeded his (It may never be paid.)
credit limit. (gone over) These amounts are overdue (late).
You have gone over the limit. The $5 000 has been outstanding
The balance is outstanding. for more than 90 days.
(unpaid) Goyles have not paid us since 20
Predicted total costs are $270 mil. April.
68
Ex. 4 Accountant

Ex. 5 Regulator and systems of accounting

UK: International Financial Reporting Standards (IFRS)
USA: Financial Reporting Council (FRC)
Worldwide: Generally Accepted Accounting Principles (GAAP)

Ex. 6 Balance sheet

Accumulated depreciation 56,000.-
Cash in bank 242,000.-
Current bank loans 130,000.-
Fixed assets 221,000.-
Legal capital 250,000.-
Loans given to group companies 100,000.-
Material in warehouse 78,000.-
Payables 189,000.-
Receivables 73,000.-
Retained earnings 25,000.-

Assets Balance sheet Liabilities

69
Ex. 7 My future job
Auditor
Assistant auditor
Accountant
Assistant accountant
Bookkeeper
Invoice clerk

Ex. 8 Costs
Variance
Translation Cost Actual
Budget favourable
cost
/adverse
Direct wages 955 900
Direct materials 1,250 1,100
Factory costs 376 350
Indirect wages 435 450
Selling and distribution 255 275
Administrative costs 296 270
Total costs 3,567 3,345

Direct wages were above/below budget by 55 thousands.

Ex. 9 Revision
General Ledger is divided into debits and (dstiecr) sections
Money used to operate a business on a day-to-day business is its
(gnwiokr) capital.
Our bookkeeper is very strict about documenting even the smallest
(eeenpsx).
The most common types of intangible assets are (tteasnp),
copyrights, franchises or licenses, trademarks or trade names, and goodwill.
The records produced by bookkeepers form the basis for preparing a company's
financial (mnssttteea).
To make 200 units would cost us $500,000 in (balarive) costs.
We always (veconii) customers in our own currency.

70
DICTIONARY

English to Czech

A C
abandon opustit, zanechat cancel zrušit, odvolat
ability schopnost catalogue katalog
account účet catering stravovací služby
accounting účetnictví, výkazy celebrate oslavovat
acquainted obeznámený charge poplatek
advertising reklama, propagační check zjistit, zkontrolovat
amortization umoření clipping výstřižek
announcement oznámení coincidence náhoda
annual roční comfort útěcha
answerphone záznamník competition konkurence
apology omluva complaint stížnost, reklamace
applicant uchazeč o místo condolence projev soustrasti
apply ucházet se confirm potvrdit
appointment schůzka, jednání consider zvážit, uvážit
appreciate uznat, ocenit consignment zásilka
appreciation uznání consumer spotřebitel
appropriate vhodné contribution příspěvek
approve schválit current oběžný
arrange zařídit, zorganizovat customer zákazník, odběratel
arrival příjezd, doručení
assets aktiva D
attached přiložený damaged zničený
audibility slyšitelnost deal úmluva, dohoda
available k dispozici debt dluh, závazek
awareness povědomí, uvědomění delay zpoždění
delighted potěšený
B delivery dodávka, zásilka
bankloans bankovní půjčka depreciation odpis
benefit výhoda destination místo určení
bond dluhopis dignity důstojnost, respekt
book rezervovat directory telefonní seznam
brand obchodní značka dispatch odeslání (zboží)
business podnik, firma display zobrazit

71
distribute rozdělovat I
drop klesnout improve zdokonalit
durables zboží dl. spotřeby include zahrnovat
duration trvání inflow příjem
intangible nehmotný (majetek)
E intercom domácí telefon
earnings zisk po zdanění interest úrok
employee zaměstnanec investigate zkoumat, vyšetřit
employer zaměstnavatel invitation pozvání
employment zaměsnanost invoice faktura
enclose přiložit issue vydat (akcie)
engaged obsazený
entrepreneur podnikatel J
entrust pověřit journey cesta
envelope obálka, složka
equipment zařízení, vybavení K
extension telefonní klapka key tlačítko
extensive široké, rozsáhlé
L
leader vůdce, vedoucí
F
failure porucha, selhání liabilities pasiva
file soubor, šanon loss ztráta
fixed hmotný loudspeaker reproduktor
flexitime pružná prac. doba luggage zavazadla
freelance živnostník pracující pro
více firem na ŽL M
market trh
G meeting schůzka, porada
gain získat misuse zneužít
genuine upřímný, nelíčený mortgage hypotéka
goods zboží mouthpiece mluvítko
grieved zarmoucený
N
H negotiation vyjednávání
heading hlavička (dopisu) niche mezera na trhu
heal vyléčit
highlighter zvýrazňovač O
obsolete zastaralý
honour čest
occasion příležitost

72
offer nabídka, nabízet rest odpočinek
order objednávka rivals soupeři
outflow výdej ruler pravítko
overdraft kontokorent
overheads režie S
overvalue nadhodnotit sales tržba
sample vzorek
P security cenný papír
packaging obal výrobku self-employed podnikatel, má svou
passport cestovní pas firmu
payment platba seller prodejce
pension penze sellotape izolepa
platform nástupiště share akcie
pleasure potěšení share podíl
porter obsluha shareholder akcionář
position post, pozice shift směna
postpone odložit, posunout sorrow smutek, zármutek
predict předpovídat stamp razítko, známka
present představovat stapler sešívačka
principal jistina statement výkaz
principle zásada stationery psací potřeby
product výrobek stay pobyt
promotion povýšení stock zásoby
puncher děrovač storage uložení
purchase koupě, nákup stress zdůraznit, nátlak
purchaser nakupující subordinate podřízený
success úspěch
Q suggest navrhnout
queue stát frontu suitcase kufr
supervise dohlížet
R
receiver sluchátko supplier dodavatel
redial znovu vytočit support podporovat
register (návštěvní) kniha switch přepojit
regret litovat switchboard telefonní ústředna
reply odpovědět sympathy pochopení
request požadavek
T
request žádost tangible hmotný (majetek)

73
target cíl V
tone vyzváněcí tón value hodnota
top přesáhnout vendor (pouliční) prodejce
trade obchod, živnost voice hlas
transmission přenos (dat)
transparent jasný W
transport převoz wage mzda
trolley vozík wheeled kolečkový, jezdící
turnover obrat wholesaler velkoobchodník
typewriter psací wire pevné spojení
stroj write down odepsat

U
underground metro
undervalue podhodnotit

74
Czech to English

A hypotéka mortgage
akcie share
akcionář shareholder
aktiva assets

B
bankovní půjčka bankloans

C
cenný papír security
cesta journey
cestovní pas passport
cíl target

Č
čest honour

D
děrovač puncher
dluh, závazek debt
dluhopis bond
dodavatel supplier
dodávka, zásilka
delivery dohlížet
supervise domácí telefon
intercom
důstojnost, respekt dignity

F
faktura invoice

H
hlas voice
hlavička (dopisu) heading
hmotný (majetek) tangible
hmotný fixed
hodné appropriate
hodnota value

75
I místo určení destination
izolepa sellotape mluvítko mouthpiece
mzda wage
J
jasný transparent N
jistina principal nabídka, nabízet offer
nadhodnotit overvalue
K náhoda coincidence
k
nakupující purchaser
dispozi
nástupiště platform
ci
navrhnout suggest
availab
nehmotný (majetek) intangible
le
katalog
catalog
ue
klesnou
t drop
kniha
(návštěvní)
register
kolečkový,
jezdící
wheeled
konkurence
competition
kontokorent
overdraft
koupě, nákup
purchase kufr
suitcase

L
litovat regret

M
metro
underground
mezera na
trhu niche
76
O post, pozice position
obal výrobku packaging
potěšení pleasure
obálka, složka envelope
potěšený delighted
oběžný current
potvrdit confirm
obchod, živnost trade
povědomí, uvědomění awareness
obchodní značka brand
pověřit entrust
objednávka order
povýšení promotion
obrat turnover
pozvání invitation
obsazený engaged
požadavek request
obsluha porter
pravítko ruler
odepsat write down prodejce (pouliční) vendor
odeslání (zboží) dispatch
prodejce seller
odložit, posunout postpone
projev soustrasti condolence
odpis depreciation
pružná prac. doba flexitime
odpočinek rest
předpovídat predict
odpovědět reply
představovat present
omluva apology
přenos (dat) transmission
opustit, zanechat abandon
přepojit switch
oslavovat celebrate
přesáhnout top
oznámení announcement
převoz transport
P příjem inflow
pasiva liabilities příjezd, doručení arrival
penze pension příležitost occasion
pevné spojení wire přiložený attached
platba payment přiložit enclose
pobyt stay příspěvek contribution
podhodnotit undervalue psací potřeby stationery
podíl share psací stroj typewriter
podnik, firma business
R
podnikatel entrepreneur
razítko, známka stamp
podnikatel, má svou firmu self-
employed reklama, propagační advertising
podporovat support reproduktor loudspeaker
podřízený subordinate rezervovat book
pochopení sympathy režie overheads
poplatek charge roční annual
porucha, selhání failure rozdělovat distribute

77
S úrok interest
sešívačka stapler
úspěch success
schopnost ability
útěcha comfort
schůzka, jednání
uznání appreciation
appointment schůzka, porada uznat, ocenit appreciate
meeting schválit approve
sluchátko receiver V
slyšitelnost audibility velkoobchodník wholesaler
směna shift vozík trolley
smutek, zármutek sorrow vůdce, vedoucí leader
soubor, šanon file vydat (akcie) issue
soupeři rivals výdej outflow
spotřebitel consumer výhoda benefit
stát frontu queue vyjednávání negotiation
stížnost, reklamace complaint výkaz statement
stravovací služby catering vyléčit heal
výrobek product
Š výstřižek clipping
široké, rozsáhlé extensive
vyzváněcí tón tone
T vzorek sample
telefonní klapka extension
Z
telefonní seznam directory zahrnovat include
telefonní ústředna switchboard zákazník, odběratel customer
tlačítko key zaměstnanec employee
trh market zaměstnanost employment
trvání duration zaměstnavatel employer
tržba sales zarmoucený grieved
U zařídit, zorganizovat arrange
účet account zařízení, vybavení equipment
účetnictví, výkazy accounting zásada principle
uchazeč o místo applicant zásilka consignment
ucházet se apply zásoby stock
uložení storage zastaralý obsolete
úmluva, dohoda deal zavazadla luggage
umoření amortization záznamník answerphone
upřímný, nelíčený genuine zboží dl. spotřeby durables
zboží goods

78
zdokonalit improve zpoždění delay
zdůraznit, nátlak stress zrušit, odvolat
zisk po zdanění earnings cancel ztráta loss
získané, nabyté acquainted zvážit, uvážit consider
získat gain zvýrazňovač highlighter
zjistit, zkontrolovat check
zkoumat, vyšetřit investigate Ž
zneužít misuse žádost request
zničený damaged živnostník pracující pro více
firem na ŽL freelance
znovu vytočit redial
zobrazit display

79
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