Resource Mobilization

Introduction
● As a management process that involves identifying people who share the same values as
your organization, and taking steps to manage that relationship.
● Resource mobilization is all the means that an organization should acquire to implement
its action plan. It goes beyond fund raising.
● It entails obtaining various resources from a multitude of partners, by different means.
● Thus, resource mobilization could be seen as a combination between: Resources –
elements necessary for the running of an organization.
● Mechanisms – means which make it possible to obtain resources directly. Partners –
persons and/or institutions providing resources.

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 Definition
Resource mobilization may be defined as:
● A management process that involves identifying people who share the same values as
your organization, and taking steps to manage that relationship.
● Resource mobilization is actually a process that involves three integrated concepts:
The key concepts are:
 organizational management and development,
 communicating and prospecting,
 and relationship building.
● Each concept is guided by a number of principles.

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● Resource mobilization can also be called as the process of getting resource from resource
provider, using different mechanisms, to implement the organization’s work for achieving
the pre-determined organizational goals.
● It deals in acquiring the needed resources in a timely-cost effective manner.
● Resource mobilization advocates upon having the right type of resource, at the right time,
at right price with making right use of acquired resources thus ensuring optimum utilization
of the same.
● As fundraisers, we often come across the term ‘resource mobilization.’
● Although technical in sense, it merely means mobilizing resources. Now resources can
include many different things, not just money, for your organization.

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 Organizational Management and Development

● Organizational management and development involves establishing and strengthening

organizations for the resource mobilization process.
● It involves identifying the organization’s vision, mission, and goals, and putting in place
internal systems and processes that enable the resource mobilization efforts, such as:
 identifying the roles of board and staff;
 effectively and efficiently managing human, material, and financial resources;
 creating and implementing a strategic plan that addresses the proper stewardship and
use of existing funds on the one hand, and identifies and seeks out diversified sources of
future funding on the other.

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 continued

● Relationship Building and thus the courtship begins: once you identify your donors, the
objective then is to get closer to them, get to know them better, very much the same way
as developing a casual acquaintance into a trusted friend and confidante.
● As the relationship deepens, this increases the chance of donors giving higher levels of
support over time, intensifying commitment and enlarging investment.
● As cultivation techniques become more targeted and personal, a donor may become
more involved in the organization.
● Initiating new relationships, nurturing existing ones, and building an ever expanding
network of committed partners is an ongoing activity, embedded as a core function of
the organization.
● This requires the dedication of board members, staff and volunteers. Resource
mobilization goes beyond raising funds. It is a combination between resources
mechanism and partners.

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 IMPORTANCE
● Resource Mobilization helps to formulate an independent budget.
● To break the tradition of running the specific programs of any donor agencies only.
● To spend in the program of the organization's liking.
● To decrease dependency on others.
● To save oneself the chance of becoming contractors of foreign donor agencies.
● For sustainability of the organization and program.
● For maximum use of domestic capital and skills.
● To fulfill responsibilities towards the community.
● To disseminate the good practices of the organization.
● To develop new thinking and challenge the old traditions.

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 Features
● Resource identification
● Identification of resource provider.
● Identification of mechanism to receive resource.
● Expansion of relations with the Resource Provider
● Right use of resource
● Knowledge and skills to Resource Mobilization.
● Human skills, service, information, equipment.
● Seeking out new resource
● Thought of institutional sustainability
● Lower financial risk

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 TYPES OF Resource MOBILIZATION
● Moral Resources include legitimacy, solidarity, and sympathetic.
● Those resources tend to originate outside of a social movement and are generally being
granted by an external source.
● Therefore the source can also retract those resources. A fact that makes them less
accessible and more proprietary than cultural resources.
● Cultural Resources are cultural products such as conceptual tools and specialized
knowledge that have become widely known.
● These include among others understanding of the issues, collective action know-how,
prior activist experience, and organizational templates.

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● This category also includes use or issuance of relevant productions such as music,
literature, magazines, films, and content on social media platforms.
● Those products facilitate the recruitment and socialization of new agents and help
maintain readiness and capacity for collective action.
● Social-Organizational Resources are divided into three general forms: infrastructures,
social networks, and organizations.
● Infrastructures are mostly public goods such as postal service, transportation
infrastructure, the Internet (that is, the technological information and communication
network rather than the websites and commercial platforms accessible via the Internet),
or sanitation.
● In comparison with infrastructures, the access to social networks and/or formal
organizations, that is, access to the resources embedded in these networks/
organizations, enjoys a great deal of social and economic control.

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● Human Resources include resources like labor, experience, skills, and expertise, which are
embodied by individuals such as the movement’s volunteers, staff, or leaders (i.e., the
movement’s human capital).
● Material Resources refer to financial and physical capital, including monetary resources,
property, office space, equipment, and supplies.
● Mechanisms of access to the defined resources: Aggregation of resources held by dispersed
individuals and their conversion into collective ones that can in turn be allocated by
movement actors.
● Self-production refers to mechanisms in which movement actors create or add value to
resources that have been aggregated, co-opted, or provided by patrons.
● Co-optation is the transparent, permitted borrowing of resources that have already been
aggregated by other existing forms of social organization. Appropriation on the other hand,
is the secret exploitation of the previously aggregated resources of other groups.

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 continued

Personal Investment
● When borrowing, you invest some of your own money either in the form of cash or
collateral on your assets. This proves to your banker that you have a long- term
commitment to your project.
Moral Resources
● Moral Resources include solidarity support, legitimacy and sympathetic support. These
resources can be easily retracted, making them less accessible than other resources.
Cultural Knowledge Resource
● Cultural Knowledge resource has become widely necessary and universal. Known
Examples include how to accomplish specific tasks like enacting a protest event, holding
a news conference, running a meeting, forming an organization, initiating a festival, or
surfing the web.

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 Resource Providers

● Organisation/Institution
● Internal Non-Government Organisation/Institution
● National Governments
● Business/Organisation/Private sector
● Individual and Other Groups.

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 Development and Management of Resource
Mobilization program

● Preparing a specific Resource Mobilization strategy;

● Identifying and broadening the stake holder group;
● Developing key messages;
● Selecting resource mobilization vehicle;
● Resource Mobilization monitoring and evaluation;
● Gearing up for Resource Mobilization.

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 Preparing a specific Resource Mobilization strategy

● Reviewing the organizational strategic plan;

● SWOT Analysis
● Resource Mobilization plan;
● Determining Resource Mobilization targets;
● Determining Resource needed.

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 References
 [Link]
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Metrial/[Link]

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THANKYOU !!
Presented by
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Fazia Azhar
[Link]