GEO Consultancy
Generative Engine Optimization
At Zeo, we’ve built countless success stories alongside over 500 brands on their digital growth journeys. Our journey, which began in 2006 with the launch of the MENA region’s first SEO blog, has evolved into a strategic expertise leading the transformation of Generative Engine Optimization (GEO) and the AI-driven search ecosystem.
By leveraging our deep expertise in search architecture, content authority, and data science, we go far beyond traditional SEO consultancy. In this new Zero-Click era where AI synthesizes information to generate direct answers, we design end-to-end AI SEO strategies to maximize your brand’s visibility in AI responses, citation strength, Share of Voice, and sentiment scores.
Our
GEO Services
AI Visibility &"Share of Model" Audit
We benchmark your brand's presence in generative responses against competitors using advanced metrics like Citation Rate and Sentiment Score. We identify the "Zero-Click" gaps where your competitors are cited, and you are not.
"Cite-Magnet"Content Engineering
We rebuild your content using "Fact-Maxing" and "Inverse Pyramid" protocols tailored for Machine Readability. By embedding high-entropy statistics and direct definitions, we turn your pages into primary data sources for AI synthesis.
Knowledge Graph &Entity Architecture
We secure your place in the AI's understanding of the world. Through advanced Schema implementation and real-time data feeds, we define your brand entities explicitly, preventing hallucinations and ensuring accurate "Zero-Click" answers.
Consensus &Sentiment Optimization
LLMs trust "consensus" platforms over brands. We manage your narrative on high-trust ecosystems sentiment in your favor and establish semantic authority.
A summary for the synthesis era
What is GEO?
GEO (Generative Engine Optimization) is a next-generation optimization approach aimed at ensuring content is featured in responses generated by ChatGPT, Gemini, and similar generative AI systems. It goes beyond traditional SEO, shifting visibility directly into AI answers.
While SEO optimizes multi-layered performance signals such as discoverability, ranking, clicks, and conversions, GEO expands this framework by redefining visibility through inclusion, citations, and brand sentiment. As a result, your brand isn’t simply listed as a search result; it becomes a directly referenced component of the AI-generated narrative.
This transformation represents the structural shift from a link-based retrieval model to a synthesis model that generates direct answers, a transition that researchers explain through the “Principle of Least Effort".
For the Zero-Click future
Creating GEO Strategy
An effective GEO strategy (AI SEO) moves beyond keywords that weaken AI visibility and focuses on the GEO Trilogy: Content, Authority, and Technical SEO infrastructure.
Proven to increase visibility by up to 40%, this approach requires producing "Cite-Magnet" content backed by statistics and expert insights. The objective is no longer just driving traffic, it is about positioning the brand as a primary data source within the Knowledge Graph and maximizing citation rates through Share of Model by increasing visibility in AI search results.
How does Zeo team create the best
GEO strategies
In the era of Generative AI, we believe the goal is no longer just to "rank" but to be "synthesized."
Our process doesn’t start with keywords, it begins by measuring your Share of Model and Citation Rate through advanced analytics.
We analyze the specific touchpoints where Large Language Models reference your competitors instead of you, shifting the focus from merely driving traffic to owning the narrative in the Zero-Click era.
We restructure your digital assets using Fact-Maxing and Inverted Pyramid principles to make them LLM-readable and add schema markups. This ensures that AI crawlers like GPTBot and ClaudeBot don't just index your content but interpret it as a trusted entity within the Knowledge Graph.
After implementation, we keep your semantic authority strong with Competitor Citation Gap Analysis and sentiment tracking. As the web evolves from an answer engine into an Agentic Web driven by AI agents, we prepare your infrastructure for this shift and secure your brand’s permanent position within the emerging Citation Economy.
GEO Transformation Process
In transitioning from SEO to GEO, we recognize that Generative Engines process information fundamentally differently from traditional search engines. Rather than relying on a static keyword list, we build a dynamic "Share of Model" roadmap. We prioritize actions that position your brand as a primary "entity" within the Knowledge Graph, ensuring you are cited as a "source of truth" in this zero-click economy.
Before implementation, we use advanced analytical tools to benchmark your current visibility. We pinpoint exactly where Large Language Models (LLMs) trust your competitors over you. Through a "Citation Gap" analysis that forms the foundation of our strategy, we prioritize high-impact optimizations that deliver immediate AI visibility.
Audit & Benchmark
The GEO Build
Run & Optimization
Our Clients'
Thoughts about Zeo
See our clients' thoughts about Zeo team and Zeo's work.
We were working with a global supplier on SEO before. Accessibility and process management were a little more difficult with these teams. At the same time, in terms of budget, global suppliers were more costly for us due to exchange rate differences and man/hours. When we started working with Zeo, we first went through an audit, fixing the results and problems. After these processes, we placed SEO in a strategic place for digital marketing and created an always-on SEO strategy for our brands and implemented it step by step.
Didem Namver, Sr. Head of Digital
As MediaMarkt, we have been working with Zeo for 6 years in a very tight and coordinated way to manage our SEO processes. We receive the highest level of feedback from Zeo on increasing and improving our organic traffic. It is very enjoyable to get fast support on all our issues 24/7 and to work with Zeo to better embrace and continuously improve our brand, and we recommend it to everyone.
Yiğit Ertem, Ecommerce Web Channel & PIM Department Manager
We strictly follow the regulations and algorithms that can change at any time; We need to act quickly. At this point, Zeo has become a partner that meets all our expectations with its professional, innovative and solution-oriented approach. The Zeo team has become a stakeholder in success by looking at our optimization processes and our brand as their own value. As the Acıbadem Healthcare Group family, we would like to thank all the Zeo team, who work tirelessly, constantly improve, and do not compromise on keeping their energy high under all circumstances!
Emre Baykal, Director of Digital Marketing
Our clients'
Case Studies
In our opinion, a real success makes itself mentioned a lot. Moreover, in areas such as SEO and Performance where organized work is needed, this success is the result of a true team work. We sat before the camera with our clients which we created great jobs together and talked about the processes that brought us this success. In our last video, you can view our work as a Case Study by Google, in which we have proven ourselves on the Performance side in addition to SEO.
About our GEO consultancy
Frequently Asked Questions
What does
Zeo community do?
In our opinion, having a strong vision in GEO is one of the most important values that an agency can add to your brand. To set out to follow the analysis and data on this path. Every year we attend conferences like Mozcon, Searchlove and BrightonSEO as a team. A relatively large number of digitizations take place as embedding.
Largest digital marketing event
in Eastern Europe
We are the organizer of Digitalzone, the largest digital marketing conference in Eastern Europe and the MENA region, held every October. In 2026, we'll be hosting the conference for the 13th time, bringing together over 700 attendees with more than 15 international speakers to help them stay on top of 360-degree digital marketing and all its innovations.
At our Digitalzone Meetups, we cover the most current topics with a leading digital marketing expert from the industry and a Zeo professional. Our events, where we share knowledge and experience in areas such as AI, SEO, and PPC, offer attendees free opportunities for networking and knowledge transfer.
Global conferences
We attended
as speakers
