Questionnaire for Activa Owners
We are from TVS Motors and conducting a study with 2-W owners to understand reasons for purchase.
We will need only 10 minutes of your time.
1. Please tell me when did you purchase your Activa? Month of Purchase----------------2. Did you own any other bike before buying this Activa? If yes, which bike was it? How many
years did you own it?
Two-wheeler brand../ No. of years owned
Who all use the Activa at home?..........................................................................................
3. Which of the following scooter brands are you aware of? (Tick brands mentioned)
Scooter
Brand
TVS
Pep
Honda
Activa
Honda
Dio
Honda
Aviator
Suzuki
Access
Mahindra
Duro
Mahindra
Flyte
Mahindra
Rodeo
Others
Tick
4. Which of the above brands did you consider while buying your Activa? Please mention in order
of preference.
i. Brands considered..
ii. Brands considered.
iii. Brands considered.
iv. Brands considered.
v. Brands considered.
5. You told me that you considered other scooter brands while purchasing your new scooter. Can
you please tell me the other brands that you considered (top 3) and the reasons for it.
Brand 1________________________Reasons ____________________________________________
__________________________________________________________________________________
Brand 2________________________Reasons ____________________________________________
__________________________________________________________________________________
Brand 3________________________Reasons ____________________________________________
__________________________________________________________________________________
6. Please tell me the important reasons that made you finally choose Activa over other brands?
(Probe in detail whether it was promotional offers like discount/ gift, easy finance, low down
payment, low interest/ EMI or product features like mileage, light-weight, colors etc)
__________________________________________________________________________________________
____ ____________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
7. How did you get information about Activa before purchasing?
Source of info
1. Family and friends
2. Visited showroom
3. Through ads (print, TV)
Tick
Source of info
4. Mechanic
5. Visited the website
6. Others, please specify
Tick
If ticked others, please specify________________________________________________________
8. Can you please tell me all the information that was provided to you at the Honda showroom
about the various scooter models? Probe on promotional offers and product features in detail.
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
9. Was there any information that you wanted and was not provided to you by the Honda sales
person?
____________________________________________________________________________
_________________________________________________________________
10. How would you describe your experience at the Honda showroom?
[Link] good ii. good iii. Average iv. Poor v. very poor
11. Did you visit any other showrooms other than Honda?
i. Yes
ii. No
12. Which showrooms did you visit?.............................................................................................
13. In case the person has visited TVS showroom, ask him/ her,
a. how was the experience at the TVS showroom?
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
b. What were the important reasons for not buying a TVS 2W?
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
c. Were you offered a test-ride at the TVS showroom?
14. Did you buy your Activa on finance?
i. Yes
i. Yes
ii. No
ii. No
How satisfied are you with your Activa? Please rate on a scale of five and give the reasons.
Rating
Completely
Satisfied (5)
Somewhat
satisfied (4)
Neither satisfied nor
dissatisfied (3)
Not so satisfied
(2)
Not at all
satisfied (1)
Tick
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
15. Will you recommend Activa to others?
16.
17.
18.
19.
i. Yes
ii. No
Can you please tell me your marital status?
i. Married
ii. Single
Gender (Note and do not ask)
i. Male
ii. Female
Age: 21.
Do you read newspapers?
i. Yes
ii. No
If yes, name of the newspaper ________________times of india
___________________________________
20. Do you regularly read magazines?
i. Yes
ii. No
If yes, name of the magazine ____________________________________________________
21. Do you listen to FM radio?
i. Yes
ii. No
22. Do you use internet?
i. Yes
ii. No
If yes, websites visited__________________________________________________________
